6 Ways to Get Found with Stronger On-Page SEO

Here at IMPACT, we’re big on creating content that’s very “readable,” meaning, we’d like our visitors to enjoy scanning through our website content.

This means including images, bullet points, headers, and anything else necessary to make our web pages visually appealing.

Obviously images go a long way here, as they’re an excellent way of making your content more appealing. However, if you use them correctly, they can also be more appealing to the search engines.

There are two ways of doing this; one is to give the image a relevant file name, preferable containing the keywords you’re trying to get the page to rank for.

For instance, any image contained in this Ebook should contain the file name, “how-an-inbound-marketing-agency-does-SEO.jpg.”

The second way to optimize your images is to include alt tags, allowing you to include keywords using a small piece of text to be included in the code of the image.

5. – Include Title Tags & Meta Descriptions Using Keywords

As discussed in #1, it’s important to give your page titles keyword-rich headers. The title shows up on the tab of the browser you have open as well as the title when listed in search engines like Google.