"What It Takes to Write Pillar Content" with Carina Duffy (Content Lab, Ep. 14)

I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of the Hubcast with Marcus Sheridan), on a piece of pillar content about HubSpot Marketing as part of a larger pillar content strategy I'm helming at IMPACT.

Now that Carina is almost to the end of her writing marathon, however -- with me cracking the whip and walking her through the process of what it really takes to create a piece of pillar content -- I asked her to join me this week to share her first-hand experience with all of you.

During this interview, Carina walks us through a candid pillar content creation retrospective on what surprised her, what she’s learned, and what advice she would give to others who have a similar pillar content mountain to climb.

(It's kind of like a sequel to the very first episode of the Content Lab, when I was joined by Justin Champion of HubSpot to demystify pillar content.)

I would consider a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content -- or any large long-form piece, for that matter.

Enjoy!