IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Talk to Us Talk to Us
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Liz Murphy

By Liz Murphy

Apr 17, 2018

Topics:

Creator's Block Executives and Leaders
Subscribe
Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Creator's Block  |   Executives and Leaders

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

Liz Murphy

By Liz Murphy

Apr 17, 2018

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

Marcella is off this week, so I invited Kathleen Booth -- IMPACT's VP of Marketing and the host of our Inbound Success Podcast (check it out!) -- to join me once again.

Our topic? One of the most powerful communication techniques Kathleen taught me back in the day at Quintain, which also has the worst name in the history of space and time: the carefrontation.

Yes, it's a goofy word. But if you work on a team or you're a people manager -- or have any aspirations of the latter -- you need to know how to give and receive carefrontations.

So, what is a carefrontation? Why do they work, and how do you have one? That's what we dissect in this episode.

Enjoy!

Listen to the Episode

What We Talked About

  • What is a carefrontation? And where did that terrible word from?
  • What are some examples?
  • Why did you introduce the idea at Quintain and now at IMPACT
  • Why are carefrontations important? What are the benefits?
  • What are the essential elements of a carefrontation?
  • What are the most important carefrontation no-no’s?

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.