Dharmesh Shah On How to Steal Back Your Audience's Attention

“Attention spans are dwindling, and consumers have more options than ever for how, when, and where they consume content.

You are no longer competing with the business down the street for the attention of your buyer, you are competing for mindshare with TV channels, YouTube videos, tweets, and countless other forms of content.

The natural reaction of many companies is to sell harder or attempt to rent more attention, but that's not a viable long-term strategy.

The best way to win consumer attention is by creating a truly inbound experience that is less interruptive, more relevant, and more helpful than anything they've experienced before.

So instead of adding more friction to your buying process, remove it. Instead of adding more clutter to your customers inbox, send only when you have something meaningful to say. Instead of telling people for hours how you are going to change their lives, show them. Take the time you think you have to explain your value proposition and cut it in half.”

Want to Hear More from Dharmesh?

See what he and other tech and marketing experts like Justine Jordan, Neil Patel, and Chris Savage have to say about successfully selling your software in "Selling Your SaaS: How the Most Successful Software Companies Grow." Click the button below to keep reading!

Photo Credit: Inc