Google Analytics reporting, new Chatflows UX, and some smart content dopeness [Hubcast 246]

Marc Amigone is in the house ya’ll!

Let’s get to know Marc a little bit. He’s a Digital Sales and Marketing Advisor at IMPACT, but he’s got an orange-tinted past that includes being an Inbound Marketing Consultant at HubSpot for two years.

Certified Dope

Stories from the front lines of HubSpot user-ing

Two episodes ago we asked the question “Should we really believe the hype about Smart Content?” and Stephanie Baiocchi responded with, “I agree on not seeing a ton of valuable use cases for smart content, but… there was this one time…”

Steph used to work at an agency and got to work with a client who had packaging solutions for four different markets that had existed as four different websites.

That’s because each different market needed specific messaging, use cases, etc. even though the general solutions were all the same.

So they created single pages for each product that had default general content, as well as smart content for each of the four markets.

But how did they get the smart content to show up for the different markets you say?

This is where it gets good!

They made the content smart based on the referring URL, so based on whatever call-to-action users clicked on (let’s say they were coming from the Nature Health packaging page), they show different content, colors, CTAs, etc.

So. Stinkin. Dope!

Watch Steph explain it fully here: https://videos.impactplus.com/watch/jCEDsQbpEfhAeysNwfVqdN

What’s on our mind: so good we had to share

And so did Google! 

A Google Analytics Checklist for Clean and Accurate Data https://t.co/5lJ5d4YKBq /by @DanBaumIMPACT for @Impactbnd #measure pic.twitter.com/xDlM5o2qrz

— Google Analytics (@googleanalytics) October 1, 2019

Our friend Dan Baum (one of IMPACT’s Paid Media Specialists) wrote an article titled “Google Analytics Checklist: Is Your Website Reporting Data 'Clean' & Accurate?” this week, and since the vast majority of us are likely using a combination of GA and HubSpot to do analytics and reporting, we just had to share!

Here are the checklist highlights:

1. Set up your website tags using Google Tag Assistant or Google Tag Manager — or confirm your pre-existing tags are set up properly.
2. Confirm your website security protocol settings (HTTP vs. HTTPS) are set up and tracking the appropriate data.
3. Create engagement audiences for advanced targeting opportunities, based on user activity.
4. Set up website traffic filters to filter out internal (employee) traffic. 
5. If desired, set up an alternate view that also includes internal traffic, so you can see your traffic with and without.
6. Build custom data views (Google Analytics gives you up to 20 for free) based on your priorities and goals.

HubSpot wishlist: edit existing campaign name

This has been on the wishlist since January 12th, 2017! But… it’s officially "In Planning!" (status updated on August 11, 2019)

Vote it Up!

We’ve found that a lot of people jump into creating campaigns without realizing how they really work in the backend of HubSpot. The fact that they then can’t go in and change the names of the campaigns is so. Stinking. Frustrating. 

We cannot wait for this update!

HubSpot updates

Easily create and grow your chatflows with a single page chatflow builder

“With the new design, you can toggle between different paths based on if/then responses. That means you can:

1. See an entire chatflow path in one view
2. Easily navigate to other actions within your chatflows”

Learn More

Until next time

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Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marc Amigone saying to you, get out there and get after it!