How Much Does Working With A HubSpot Partner Agency Cost?

If you’re considering hiring a HubSpot partner agency, one of your first questions is probably the most practical one:

How much is this going to cost?

Unfortunately, there’s no universal price tag. But that’s not because agencies are trying to be vague—it’s because there’s no longer a one-size-fits-all definition of what a HubSpot partner agency does. That’s the real starting point for this conversation.

Not All HubSpot Partner Agencies Are the Same Anymore

Years ago, if you hired a HubSpot partner agency, you were almost certainly signing up for inbound marketing services: blog posts, emails, maybe some lead nurturing campaigns, and someone to help you navigate your HubSpot portal.

But the HubSpot ecosystem has changed. Dramatically.

Today, HubSpot is a far more powerful platform—CRM, CMS, marketing, sales, service, operations—and because of that, partner agencies have specialized. Some focus exclusively on onboarding and implementation. Others are masters at integrations. A few go deep on custom development or website redesigns. And then there are firms like IMPACT, which coach companies to do it all in-house—content, video, sales enablement, HubSpot mastery—by building internal skills and self-sufficiency.

So before you ask how much it costs, you need to ask: What kind of help do we actually need?

The Four Main Types of HubSpot Partner Agencies

Let’s break down the common types of HubSpot partners and what you can expect to pay for each.

1. HubSpot Implementation & Onboarding Agencies

These partners specialize in getting your HubSpot portal set up correctly from the start. That might include:

• CRM setup and data migration

• Integrating with your current tools

• Customizing pipelines and reports

• Basic training for your team

This is especially helpful if you’re switching CRMs or using HubSpot for the first time.

Cost range:

• Basic onboarding: $3,000 to $6,000 (one-time)

• Complex implementations with multiple hubs and integrations: $10,000 to $25,000+ (one-time)

Pro Tip: HubSpot also offers onboarding services directly, but many companies prefer a partner for the hands-on attention, flexibility, and customization.

2. Inbound Marketing or Full-Service Agencies

These are the traditional HubSpot partners—agencies that handle your marketing for you. That includes creating blog content, managing SEO, running campaigns, writing emails, optimizing lead nurturing workflows, and handling your portal setup and reporting.

If your internal team is small or overwhelmed, this model can give you speed and consistency.

Cost range:

• Monthly retainers: $4,000 to $15,000/month, depending on deliverables and scope

• Project-based work: Website pages, campaign launches, or asset bundles may be billed separately

What to watch for:

Not all retainers include strategy or reporting. Make sure you know exactly what you’re getting—and how performance will be measured.

3. Specialized or Technical HubSpot Agencies

Some partner agencies specialize in:

• Website redesigns (especially on HubSpot CMS)

• CRM integrations with other tools

• Custom app development

• Advanced reporting and RevOps consulting

These partners are less about content creation or campaigns and more about making your HubSpot portal work seamlessly across your tech stack.

Cost range:

• Projects: $10,000 to $50,000+ depending on complexity

• Ongoing support retainers: $2,500 to $10,000/month for ongoing DevOps or RevOps services

This is a great fit for companies with solid marketing and sales teams but a messy backend—or a vision for something custom that’s outside the typical scope.

4. Coaching and Training Organizations (Like IMPACT)

This is the fast-growing category of HubSpot partners that don’t do the work for you—but rather train and coach your team to do it better.

Instead of outsourcing content or video creation, they help you build a high-performing internal team. Instead of managing your HubSpot portal, they teach you how to master it yourself.

This model works best if you’re committed to building your own in-house capabilities and want long-term independence. It’s not about dependency. It’s about ownership.

Cost range:

• Coaching/training programs: $3,000 to $15,000/month on average, depending on business size, goals, and program intensity

• Do-it-yourself training memberships: $500 to $2,000/month with access to tools, courses, and community

Why it works:

This approach helps companies drive long-term growth and ROI by building marketing and sales departments that know what they’re doing, publish consistently, close faster, and don’t need to rely on outside agencies to get things done.

What Drives the Cost?

Now that you know the types, let’s talk about the levers that affect cost no matter which agency you choose:

1. Your Goals

If you want to double revenue in 12 months, that’s going to require a far more intensive program than if you’re looking for 10% growth. The size of your goals determines the level of effort—and that drives cost.

2. Your Starting Point

Are you already creating content? Do you have an internal team? Is your HubSpot portal clean or a total mess? The more foundational work that needs to be done, the more you can expect to invest upfront.

3. Your Business Size

Smaller businesses ($1M to $5M) typically work with less intensive programs—$3,000 to $7,500/month on average. Mid-size businesses ($5M to $50M) often need broader team support, more strategy, and higher touch—which can push costs to $10,000 to $15,000/month or more.

4. Your Internal Capabilities

If you have a videographer and content manager in place, you’ll get a lot more value out of coaching than if you’re starting from scratch. If you don’t have those roles yet, some partners (like IMPACT) will help you find, hire, and train them.

So… What Should You Budget?

Here’s a simple way to think about it:

Don’t Just Ask “How Much?” — Ask “What Outcome Are We Buying?”

It’s easy to focus on price. But that’s not what matters most.

What matters is:

• Are we getting the right help?

• Are we solving the real problem?

• Are we becoming more capable—or just more dependent?

If you want speed with limited internal resources, you might lean toward a full-service agency. If you want long-term growth and control, coaching may be your best bet. If you’re just getting started or need to clean up a messy portal, implementation is a logical first step.

Whatever path you take, choose a partner who isn’t just selling services—but helping you grow in ways that actually move the needle.