How to Format Your Videos (The Video 6 Framework)

You’ve spent hours setting up, shooting, and editing a video for your business. You’ve uploaded it to YouTube and your site, dropped it into email sequences, and maybe even shared it on LinkedIn. And then... nothing.

A few views. A few seconds of watch time. Zero impact.

We understand how frustrating that can be for a business looking to grow.

You might be wondering, "How do some businesses have such high performing videos on the same topic? What are we doing wrong?"

Your issue might actually be a culprit you weren't expecting. Your video structure.

There’s a way to fix that.

It’s called The Video 6 Framework. This structure is designed for long-form video content that keeps viewers engaged, improves retention, and supports the buying process.

The Video 6 has become a foundational approach for teams using the Endless Customers System™ because it’s repeatable, scalable, and effective.

If you're looking to make videos that actually work, ones that hold attention, build trust, and spark action, this framework gives you the process to do exactly that.

In this article, you’ll learn how to structure your next long-form video using The Video 6. We’ll break down each part, show you how to execute it well, and explain why it matters. These are field-tested principles that help real businesses turn video into their most powerful sales asset.

This is the structure behind the most effective video strategies we’ve helped build. And it’s one your team can start using today.

The Video 6: A step-by-step breakdown

1. Teaser (10–30 seconds) 

The teaser is your first shot at getting your viewer to lean in. You’ve only got a few seconds to prove you’re worth their time. Those seconds matter more than most people realize.

That’s why we teach the QQPP Method: Question, Question, Promise, Preview.

The idea is simple. You start with two questions your ideal buyer is already asking themselves. These should feel specific, relevant, and familiar. Something they’d nod along with immediately. Then, follow with a clear promise: they’re in the right place. Finally, preview what they’ll get out of watching. When done right, this four-part formula creates instant connection and makes your viewer want to stick around.

Here’s how it might sound in a Selling 7 video about pricing:

“Are you trying to figure out how much [your service] really costs? Tired of searching only to find vague, unhelpful pricing pages? If so, you’re in the right place. In this video, we’ll break down exactly what goes into our pricing, what you can expect to invest, and whether this is the right solution for you.”

Use this method to make your opening feel tailored, confident, and helpful. You’ll grab your viewer’s attention, speak to their concerns, and show them that your video is worth watching.

All in under 30 seconds.

This is your first impression. Make it count.

2. Logo Bumper (3–5 seconds)

Once your teaser has them leaning in, it’s time for a quick brand moment. The logo bumper is your transition to the meat of your video, but also lets your viewer know who you are.

But don't get too excited about yourself!

This is just a few seconds to reinforce your brand and build recognition over time. Think of it like a signature: quick, polished, and consistent.

This isn’t the place to get flashy. A short animation with your logo and maybe a sound cue is more than enough. It helps anchor your content visually and gives your video a more professional edge without interrupting the flow.

One important thing to note is that this only belongs in long-form content. In short-form videos or anything under 60 seconds, a logo bumper can actually drive people away. You don’t want to lose your viewer before you even get started. For longer videos though, it adds structure and brand consistency without being a distraction.

If you don’t already have one, you can build a simple logo bumper using tools like Canva, Adobe Express, or AI platforms like Pictory. Once created, it’s something your team can reuse across all your videos, keeping production simple and branding strong.

3. Intro (15–30 seconds)

The third element of The Video 6 is the intro. Now, you might be wondering, "Wait. What's the difference between the teaser and the intro?"

The teaser’s job is to hook the viewer. It’s about earning those first few seconds of attention and giving someone a clear reason to stay. The intro, on the other hand, is where you or the person in the video introduces themselves and explains what the content is all about.

This is where you get to explain why the content is important. A great intro simplifies what the viewer should expect and confirms they’re in the right place.

It’s also a prime opportunity to get buy-in. Depending on your topic, you might want to clarify why you’re covering this particular subject or why it matters to the person watching. And if your video includes multiple sections or steps, this is a great place to introduce those segments and set the structure.

Here’s a simple example:

"Hey, I’m Jane. I'm a [job title] from XYZ Company. If you’re evaluating options for [product/service], you’re probably running into [common issue]. We've helped thousands of consumers in your difficult position, and in this video, I’m going to walk you through [core topic segments], so you can make a confident decision that’s right for you."

Use this moment to be helpful, human, and clear.

4. Segments (Main content)

Have you ever watched a longer video that had no breaks in it? How did you start to feel as it went on? Maybe a little bored. Maybe a little lost. Maybe ready to click away.

That’s exactly what happens when your video doesn’t have structure.

Your segments make up the heart of your video. These are your key teaching moments. Think of them like the chapters in a book or the subheads in a great article. They give shape to your message, help your audience track with you, and make your ideas easier to remember.

Without them, even the strongest content gets muddy. Your viewer drifts. Their attention drops. And all the value you’re offering gets missed.

But when you break your content into logical, well-paced segments, everything changes. Viewers stay with you longer. They retain more. And they’re more likely to take the next step.

Each segment should focus on one clear point. Set it up, explain it, and then transition cleanly to the next. The beginning of each segment often includes a title card or visual overlay that labels what’s coming next. Whether you're outlining five steps or teaching a how-to, segmenting gives your audience visual cues that make the content easier to follow and more engaging.

This also helps viewers who are looking for one specific thing. They can skip ahead, find exactly what they need, and avoid the frustration of digging through a wall of unbroken video.

Map out your segments before you ever hit record. That outline will keep your video focused, your filming efficient, and your edits easier.

This is where structure starts to pay off. And your viewer will notice.

5. Call-to-Action (CTA)

At this point in your video, your viewer has stayed with you. They’ve listened, learned, and (hopefully) found value in what you’ve shared. Now it’s time to make the next step obvious.

This is where the call-to-action comes in. A strong CTA tells the viewer exactly what to do next and why it matters. Whether you want them to schedule a meeting, download a resource, or watch another video, this is where you say it out loud and on purpose.

The best CTAs are specific. They match the intent of the video and offer something helpful.

Examples:

• "Download our 30 page pricing guide to get all the information you need."

• "Try the self-assessment tool on our website to see where you stand."

• "Watch the next video in this series to see if this other product might be a better fit."

Use visual cues to show what that thing looks like. If it's directing them to a certain page or a certain video, show what that page looks like.

A good CTA is a way to keep your viewer going on a path that's actually helpful for their needs, rather than a shameless pitch. And when it's done well, this is one of the easiest ways to make your videos more valuable to your sales team.

Something that makes a huge difference is to plan your CTA before you ever start filming. That way, the message is baked into the flow of your video, and you can support it visually with on-screen text or graphics.

6. Outro

The outro is your final chance to leave your viewer with a clear, confident takeaway. Leave them feeling positive!

Revisit the value you promised at the beginning. Remind the viewer what they now know or understand. And once more, invite them to take that next step.

A strong outro doesn’t need to be long. It just needs to feel like a natural conclusion to everything you’ve built up to that point. One that leaves the viewer thinking, “That was helpful. What’s next?”

Example: "So now you know exactly what goes into our pricing and whether we might be the right fit. If you're ready to dive deeper, check out the next video where we compare our service with others in the space."

Turning viewers into buyers one video at a time

The Video 6 is literally that simple. You've got your teaser, your logo bumper, intro, segments, call-to-action, and your outro.

A lot of the businesses that win with video aren't the ones with the biggest production budgets. They're the ones that consistently answer real buyer questions, show up authentically on camera, and guide their viewers toward confident decisions.

And that’s exactly what this framework helps you do.

You now have a repeatable structure you can use across your sales and marketing team to create videos that actually move the needle. Videos that educate. Videos that build trust. Videos your buyers will thank you for.

So go make your first one! Apply this structure and see what happens when your videos finally work the way you always hoped they would.

And if you want to build this muscle across your entire company, the Endless Customers System™ is how you do it. Order the book today!