How to Measure the Strength of Your SEO Strategy

• Unique Visitors – This is the total number of individual visitors that have visited your site in a specified period of time. This doesn’t include repeat visitors, resulting in an accurate assessment of how popular your content is. This tells you how well your campaign is driving visitors to your site.
• Repeat Visitors – This tells you how many visitors have visited your site more than once. This tells you how attractive and resourceful your content is if people think enough of it to come back. If you don’t have enough repeat visitors, you need to add more valuable content worthy of a repeat visit.
• Referral Traffic – These are non-search engines sites that send traffic to your site. How do you attain more of these? Inbound links! Start featuring attractive and resourceful content that others share on their own site or blog.

Traffic Sources

Using HubSpot’s “Reports” tab, the staff here at IMPACT is given a complete breakdown of the specific sources of traffic that are being driven back to our website, including:

• Direct traffic
• Organic traffic
• Referral traffic

HubSpot’s Reports feature also enables us to see how much traffic our social media and email marketing campaign is driving back to our website.