Hubcast 131: An Inbound Marketers Guide To Social Media Marketing World 2017 #SMMW17

Getting excited for Social Media Marketing World 2017?
Well so are we?

Here's what we're looking forward to most.

1. Savvy Inbound Marketers should know it is all about the buyer/customer

Why We’ve Failed: The Customer is No Longer Our Focus

10:30am - 11:15am Mar 23

When digital and social rose to prominence, we were told that personalization, two-way communication, and direct engagement would unlock a deeper relationship with customers. But somewhere along the way, we fell into the trap of taking the already broken advertising and marketing model and applying it to these new platforms. The power to reclaim this opportunity lies directly in front of us.

In this talk, Scott will show the pitfalls of getting lured into the same-old, same-old, and will give you ideas of how to execute on a customer-centric strategy. From listening to understanding customer motivations and preferences, to the fundamentals of engaging content and the ability to put customers in the driver's seat, you'll find the intersection of the importance of building trust and capturing attention, regardless of the platforms on which you interact.

After this talk, you'll be able to:
1. Verify that your marketing efforts are aligned with the sources customers trust most
2. Avoid the pitfalls of the seven deadly sins of social media marketing
3. Find ways to make your customers the heroes of your stories that reflect well on you

Scott Monty
CEO, Co-Managing Partner, Brain+Trust Partners

2. Inbound Marketers Know That Live Video Is An Important Tool Used To Engage Their Audience

The Future of Live Video (and How You Can Prepare Today)

10:30am - 11:15am Mar 23

Live video is the most significant development in social media since the invention of the smartphone, and in this session, live video marketing expert Joel Comm will provide a comprehensive overview of the tools and technology currently available for businesses and brands. But more importantly, he’ll pull out the crystal ball and provide a picture of where live video is headed so you can be prepared to quickly adapt and execute a winning strategy that will take your competition completely off guard!

Joel Comm
New Media Marketing | Internet Marketer | International Keynote Conference Speaker

3. Inbound marketers know sometimes, it's more about keeping the community you have vs always building a new community

Turning Customers Into Life-Long Advocates in the First 100 Days

5:15pm - 6:30pm Mar 23

How big would your business be if your current client list included everyone you ever worked with? In his keynote, Customer Experience expert Joey Coleman will show you the tools and techniques for creating remarkable customer experiences in order to gain a customer for life. By focusing on the crucial First 100 Days of the customer relationship, you'll learn how to build a solid foundation for a long-term relationship. Most companies are losing customers out the back door as quickly as they bring them in the front door. It's time to stop this hemorrhaging and Joey will show you how through a series of easy-to-implement, actionable recommendations.

Joey Coleman
Chief Experience Composer, Design Symphony

SPONSOR DETAILS

Inbound Back Office is a team of virtual assistants specializing in supporting inbound marketing agencies. We believe getting administrative support shouldn't be complicated. And we know HubSpot. Our team includes marketing specialists that focus on things like:

• Scheduling and calendar management
• Social media management and advertising
• PPC management
• Content development
• Inbound sales support
• Project management
• Billing and collections
• HubSpot setup and maintenance
• WordPress support and maintenance
• Graphic design
• And more.

Wouldn't it be nice to have an on-demand team of inbound-certified VAs that you can call on when you need extra help? Would it be even better if they knew HubSpot and the inbound methodology? That’s Inbound Back Office. Augment your team, save money and expand your resources. Visit InboundBackOffice.com to schedule a free discovery call.

Mention The Hubcast during their discovery call to get a $100 credit toward our services

4. Inbound Marketers know to use the buyers journey in everything they do. But are they doing it in social media?

How to Use Social Media to Engage, Connect and Convert at Each Stage of the Customer Lifecycle

10:15am - 11:00am Mar 24

Do you want to know which social media strategies are needed to engage with customers at each stage of the buying process? In this session, Shama Hyder, author and CEO of Marketing Zen, will show you how to engage with your audience every step of the way, so that they evolve from stranger to customer to brand champion. You’ll discover the three stages of the customer life cycle and understand which strategies work best for each stage, including how to implement and measure your results. As a result, you’ll walk away with specific action steps and case studies to help you design your own custom strategy to fit your business and brand.

Shama Hyder
CEO, The Marketing Zen Group

5. Inbound Marketers know that measuring your efforts is key. But, is HubSpot enough?

Google Analytics Fundamentals: How to Measure What Matters for Your Business

1:30pm - 2:15pm Mar 24

Which of your visitors are most likely to take action? Which marketing activities are the most profitable? Where are they coming from? Where are they leaving from? This is the session where Andy Crestodina (co-founder, Orbit Media) shows you how to get real value from your Analytics. You'll learn step-by-step how to find insights and take action. Be prepared to level-up your digital marketing expertise.

Andy Crestodina
Strategic Director, Orbit Media Studios, Inc.

6. Inbound Marketers know repurposing content is critical to their content success

How to Repurpose Your Blog Content for Maximum Impact

3:40pm - 4:25pm Mar 24

Frustrated with your content marketing results? What if your existing (and future!) content could do more, a LOT more for your business? At a fraction of time and effort it takes to create new content? Content repurposing does what content alone fails to do: it gives your content the much-needed legs to go to where your customers are and bring them back to your site in the form of traffic and sales. In this session, Ana Hoffman, a traffic generation expert, will teach you, step by step, how to quickly turn a blog post into a presentation, then a video with no prior knowledge or skills.

Ana Hoffman
Founder, TrafficGenerationCafe.com

7. Inbound Marketers know everything they do is about generating revenue

How to Generate Large Amounts of Revenue From the Content You Create

10:30am - 11:15am Mar 23

More and more organizations (of all sizes) are looking at a new content marketing model— generating direct revenue and profits from the content and audiences they build. Content Marketing Institute founder, Joe Pulizzi, believes this is something all innovative companies need to consider. In this session, he will break down examples and details of how to make this happen for your organization, including a step-by-step foolproof model to implement.

Session attendees will learn how to:

• Create valuable subscribers that opt-in to your content
• Develop a content destination as an asset for the organization
• Monetize the content asset and generate direct revenues from the content marketing approach

Joe Pulizzi
Founder, Content Marketing Institute

Tips & Tricks

This weeks tip & trick is a video on how to use the Bizzabo app for #SMMW17.

Tweets Of The Week

"Good content isn't about good storytelling. It's about telling a true story well." - @MarketingProfs https://t.co/6oKYpMHza0 #SMMW17 pic.twitter.com/QaeYAixlGy

— SocialMedia Examiner (@SMExaminer) March 13, 2017

"Build trust, not traffic!" - @markwschaefer https://t.co/6oKYpMHza0 #SMMW17 #SocialMedia #Marketing pic.twitter.com/AhrtvU03dy

— SocialMedia Examiner (@SMExaminer) March 12, 2017

Question of The Week

Should I invest in the Social Media Marketing World virtual ticket and/or plan to attend SMMW18?

Virtual ticket details:

WHO: This Virtual Ticket is ideal for any business owner or marketer that wants to better understand the latest social media trends, tips and know-how to grow their business.

WHAT: The Social Media Marketing World Virtual Ticket provides full online access to 120+ recorded sessions from the physical conference in San Diego. These are videos you can play over and over. You’ll also get downloadable PDFs of slides and audio MP3 files. In addition, a private and exclusive LinkedIn networking group allows participants to network and ask questions. Click here to see the sessions you’ll gain access to.

WHERE: At your home, office or on the road! You watch sessions using your computer, tablet or smartphone.

WHEN: Session recordings will start to be posted within 10 days after the conclusion of Social Media Marketing World. You’ll have access to all the sessions for 18 months from date of ticket purchase.

WHY: You’ll be able to implement effective social media strategies and tactics that will help improve your marketing. This pass will ensure your business is maximizing the full potential of social media!

HOW: When you purchase your Virtual Ticket, we’ll email you exclusive access instructions to the content and our private LinkedIn networking group.

How to Register

If you were to attend the live Social Media Marketing World 2017 in San Diego featuring a lineup of world-class experts the cost would be $1597. And that doesn’t include the added costs of travel and lost work time! Not with the Virtual Ticket!

With a Virtual Ticket to Social Media Marketing World 2017, you have no costs for travel, meals, hotels, cars or lost time! Why? Because it’s an online virtual ticket.

PRICE: The registration fee for a Virtual Ticket is just $697. That’s less than $6.00 per session!