Hubcast 133: Content Mission Statement, INBOUND17, & AMP

First Inbound 2017 Speakers Announced?

Want to learn more?

Take a listen.

#Inbound16 Event

We will be staying at the Hyatt this year. You may be wondering why.

We explain. : )

The First INBOUND 2017 Speakers Have Been Announced

Brit Marling, the creator, co-writer, producer, and star of Netflix's hit series The OA.

WHY BRIT IS INBOUND

Whether you're creating marketing campaigns or creating a hit TV show, you probably wear multiple hats at work. Brit understands the opportunities and challenges of that as well as anyone: she regularly approaches her projects as an actor, a writer, and a producer. Most recently, she created, co-wrote, produced, and starred in Netflix's hit series The OA.

ABOUT BRIT

Brit Marling made an indelible mark at the 2011 Sundance Film Festival as the first female multi-hyphenate to have two films premiere side by side. She starred, co-wrote and co-produced in Another Earth directed by Mike Cahill as well as Zal Batmanglij’s Sound of My Voice. Both earned critical acclaim and Marling received Independent Spirit Awards nominations in the categories of Best First Feature, Best First Screenplay for Another Earth, and for Best Supporting Female and Best First Feature for Sound of My Voice.

Issa Rae, the co-creator, and star of HBO's Golden Globe-nominated series Insecure.

WHY ISSA IS INBOUND

Issa is proof that YouTube didn't kill the TV star—quite the opposite, in fact. Based on the success of her YouTube web series Awkward Black Girl, Issa has gone on to co-create and star in HBO's critically acclaimed series Insecure. If you're a scrappy content creator with big dreams, prepare to meet a new role model in Issa.

ABOUT ISSA

With her own unique flair and infectious sense of humor, Issa Rae's content has garnered over 25 million views online and a Golden Globe nomination for Best Actress for her hit show, HBO's Insecure. Issa's web series, The Misadventures of Awkward Black Girl, was the recipient of the coveted Shorty Award for Best Web Show and her first book, a collection of essays, is a New York Times Best Seller. Issa has graced the cover and pages of major national media outlets including Essence, The Hollywood Reporter, Vanity Fair, The New York Times, CNN, VOGUE, TIME, with appearances on The Tonight Show with Jimmy Fallon, Good Morning America, The View, and more.

Mario Batali, chef, restaurateur, author, and Emmy-winning television personality.

WHY MARIO IS INBOUND

Mario brought his incredibly popular Eataly concept to Boston last year, proving once again that he's a master of showing people how to relate to food in new ways. Between his cookbooks, his work on The Chew, and his strong social media presence, Mario isn't just at the helm of a food empire—he's running a content empire.

ABOUT MARIO

Mario Batali counts 26 restaurants, eleven cookbooks, numerous television shows and five Eataly marketplaces among his ever-expanding empire of deliciousness.

Adam Grant, New York Times bestselling author and Wharton business school's top-rated professor for five years running.

WHY ADAM IS INBOUND

When we ask attendees who they want to hear from, Adam is one of the top names that always comes up. It's not hard to understand why: his best-selling books and viral TED talks speak to themes like helpfulness and resilience that are at the core of an inbound, human way of doing business.

ABOUT ADAM

Adam Grant has been Wharton’s top-rated professor for five straight years. As an organizational psychologist, he studies how we can find motivation and meaning, and live more generous and creative lives. He has been recognized as one of the world's 25 most influential management thinkers and Fortune's 40 under 40.

A Listeners Perspective

As Marcus discussed last year, this email is further evidence of the declining value of this event.  Many of us are looking to grow our businesses and some with hands on work with innovators in the space.  I will make my call that this year, after the politicized 2016, will be the first year LESS people attend Inbound instead of more.

HubSpot created a movement with Inbound and now they are moving further towards politics instead of market value for their clients and prospects.  Oh yeah and our HubSpot downtime and issue set has grown dramatically over the last 2 years.  Maybe focus on your product and how it works instead of how pretty the UI could be.  I still HATE the combined mobile app.  The marketing dashboard is garbage, I mean terrible without sources. No drill down, or very limited.

Ok, rant over.

Concerned CEO

What do you think listeners? Is this a great start or are we on a slippery slope?

HubSpot Strategy

Content Mission Statement

Why is it important?

What companies need to do?

Who it affects?

Content Marketing Mission Statements: They Don’t Exist and It’s a Big Problem

Learn more from our friend Joe Pulizzi over at CMI.

Why You Need a Content Marketing Mission Statement

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HubSpot Updates

CRM New Contacts & Marketing Emails

Previously, contacts created in your CRM (either manually, via a CRM import, or using the HubSpot Sales extension) weren’t eligible to receive HubSpot Marketing emails. While your contacts may have consented to receive one-to-one emails from a sales rep, they hadn’t opted in to receive your marketing emails. As these contacts moved through your funnel and engaged with your marketing team, they remained ineligible to receive your communications.

Starting on March 31, all contacts added to your CRM moving forward will be eligible to receive marketing emails. As always, we’d recommend segmenting your lists to ensure that you’re only emailing contacts that expect to hear from you.

AMPlify Your Blog with Accelerated Mobile Pages

Learn how to enable AMP on your blog here

Accelerated Mobile Pages (AMP) helps speed-up your blog posts for mobile visitors, and make them more discoverable in Google search. Speed matters, and as marketers we know it’s important but often hard to address. With AMP in HubSpot, your blog post content will load nearly instantaneously for mobile visitors keeping them engaged and on the page and all in one-click.

AMP-enabled content will display with the logo in search results and will also have the opportunity to display in Google’s carousel making it more discoverable.

HubSpot Wish List

Rebrandly HubSpot Integration

It would be helpful if Hubspot integrated with Rebrandly so we are able to use a custom shortened domain. As of now, Hubspot only integrates with Bitly for this feature, but the enterprise version of Bitly is outrageously priced at $500/month. Rebrandly for professional use is more reasonably priced at $99/month. There are many other shortened domain services that are far more affordable than what Bitly would like to charge.

Vote It Up

Learn more about Rebrandly here.

Tweets Of The Week

Well I submitted my #INBOUND17 speaker application. I am sick & feel like death but I rapped some Hamilton-esque rhymes so I gave it my all. pic.twitter.com/yXtPn5ZnF0
— Stephanie Casstevens (@stephcasstevens) March 21, 2017

want to DAZZLE/serve #INBOUND17's 19k+ sales/mktg pros? SHOW US before 11:59pm ET TONIGHT https://t.co/1fCBHkp4Vqhttps://t.co/kD7A5Osp7F pic.twitter.com/gZ5NHcBLtG

— Laura Fitton (@Pistachio) March 21, 2017