Hubcast 151: Ceros, HubSpot, #INBOUND17, & More

Ready for another episode of your favorite inbound marketing podcast?

Then it's time to tune into the Hubcast

Inbound 2017

HubSpot is very excited to announce that their closing keynote at INBOUND 2017 will be from actor and WWE superstar John Cena!

John has taken his massive success and built upon it to become a marketing powerhouse and cultural icon. More importantly, though, he's used his privilege and fame for good: both through his charitable work with Make-A-Wish and many other causes, and also as a powerful advocate for acceptance and love that transcends identity lines.

All of us have the opportunity to follow his example and use our positions as storytellers and business leaders for good, and we're excited for his keynote to leave us inspired to do exactly that.

Learn More

WHY ED CATMULL IS INBOUND

As president and co-founder of Pixar Animation Studios, Dr. Ed Catmull has been at the helm of some of the most successful films ever made and his book Creativity, Inc. shares everything he's learned along the way about creating a creative culture, managing creative people, and harnessing your own creativity. Whatever your role, his talk is going to be massively inspirational (plus a trip behind the scenes of some of your favorite films).

ABOUT ED CATMULL

Dr. Ed Catmull is a co-founder of Pixar Animation Studios and president of Pixar and Walt Disney Animation Studios and Disneytoon Studios. For over twenty-five years, Pixar has dominated the world of animation, producing 18 feature films which have grossed more than $10billion at the worldwide box office to date, and won 32 Academy Awards®.

Learn More

Hubcast Fireside Chat

Location: Aloft Hotel
Details: Tuesday at 9:00 PM

HubSpot Strategy

 Free Your Forms And The Rest Will Follow

https://www.ceros.com/hubspot-x-ceros/

About Ceros: https://www.hubspot.com/customers/ceros

Interview with Matt from CEROS about the tool, Inbound booth, Hubcast listeners.

Examples:

https://view.ceros.com/ceros-marketing/brand-storytelling-technology/p/1

https://view.ceros.com/invision/pixel-and-the-pen/p/1

HubSpot Updates

Content Strategy Tool

HubSpot's all-new Content Strategy tool helps you shift your content towards topics - not just keywords. This approach matches how modern search engines and buyers find (and read) content, so you'l see better results with less content.

Use Content Strategy to:

1. Discover what you should write about - Get pro-active recommendations on topics you should create content on, and within.
2. Easily create pillar content - Use a number of free (and supported) templates to create your first pillar page.
3. Optimize content for humans, and search crawlers - Optimize page content, and your overall topic clusters for great information architecture - and better results.
4. Track ROI of your content - See how many leads, and customers are being generated from each topic cluster and focus on the ones that work.

[HubSpot Connect] - Woopra Integration

What’s this integration partner do?

Woopra is analytics software that tracks customer interactions with a business as they move through the funnel. They offer a dashboard that let's users track leads from multiple channels, review site analytics, monitor customer interactions on their website pages, and more. 

How does Woopra integrate with HubSpot?

With HubSpot and Woopra, users can export lists of visitor data to their HubSpot Contact’s list. They can also automatically enroll HubSpot Contacts into campaigns within Woopra based on customer triggers. 

Learn More

Visually Refreshed Dashboards for Landing Pages & Website Pages

The Landing Pages and Website dashboards have been refreshed to match the new style of HubSpot products. This ensures that no matter whether you are creating content in a landing page, or monitoring the performance you have a consistent experience throughout all of the tools you use within HubSpot.

Learn More

Tweets Of The Week

Getting excited for #INBOUND17! Ready to see my girl crushes @MichelleObama & @IssaRae who else is going? #InboundSolo? pic.twitter.com/oFTwjLnbh7

— Christa Shavers (@CJShavers) September 12, 2017

#INBOUND2017 attendees, get your #WebsiteThrowdown (& free prizes) at the IMPACT booth! <100 spots left; save yours: https://t.co/UUX7eMeIFp pic.twitter.com/Yrj1HlrJ0z
— IMPACT (@Impactbnd) September 12, 2017

Question Of The Week

Did you catch day one? Watch day one of the 12 Days of #INBOUND17 @Impactbnd pic.twitter.com/BppTdiPPLo

— George B Thomas (@GeorgeBThomas) September 14, 2017

Day 2 of 12 Days of INBOUND. Today's video is all about our friends over at @vidyard and visiting them at their #INBOUND17 booth. pic.twitter.com/swpIKgEFuM
— George B Thomas (@GeorgeBThomas) September 14, 2017