Hubcast 167: HubSpot & Instagram, Influencer RADAR, & Total Revenue

This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more.

Let's get to it!

HEADS UP FOR OUR AGENCY LISTENERS!

Get the recognition you deserve for all your awesome client work.

Be able to showcase the results of your inbound marketing efforts a prestigious award from HubSpot.

Categories

• Client Sales Enablement
• Integrations Innovation
• Inbound Growth Story
• Website Design
• Graphic Design

Submission Dates

• Quarter 1: January 1, 2018 - March 31, 2018
• Quarter 2: April 1, 2018 - June 30, 2018
• Quarter 3: July 1, 2018 - September 30, 2018
• Quarter 4: October 1, 2018 - December 31, 2018

Tips to remember:

• Make sure you look at the Scoring Rubric!
• Tell the story!

Make sure you head over to the official launch page for more info.

Who has won an IMPACT award in the past? Tweet a picture of it with #Hubcast @georgebthomas and @CGDuffyDesigns.

HubSpot Property of The Week

Total Revenue

Total revenue is the total dollar amount of all associated deals that have been closed.

To make the most out of this property, you have to ask yourself:

• Are we focused on lifecycle stages in our funnel
• Do our deal stages represent our funnel and the inbound sales process
• Are we using a CRM or just the marketing software

HubSpot Wish List

This week's wishlist is a little different. Usually every week I share a part of the software I wish was updated to be amazingly awesome.

Well, this week, my wishlist item is more education-based.

You see, HubSpot added a new micro-functionality that really begs for some education around it, specifically from HubSpot Academy.

The new functionality is the ability to do what seems like almost A/Z call-to-action (CTA) variants. Items I would love to see covered in the resource:

• Why so many variants
• What should we be testing
• How are they rotated
• And so much more…

What questions do you have about the new multivariate CTA test functionality? Let us know in the comments of the show notes or hit us up on Twitter.

Facebook Promo

Are you looking for a place to take your inbound learning to the next level? Then make sure Hubcast listener to check out our two private Facebook groups IMPACT ELITE & MASTERING HUBSPOT today!

HubSpot Strategy

Social Influencer RADAR

Social influencer RADAR is the ability to set up lists, workflows, and emails to leverage the influencers that are already loving your brand on social media.

Free 15-Minute Assessment

Do you want to make sure you are getting 100% out of your HubSpot & inbound efforts?

Schedule your free 15-minute portal assessment with George B Thomas today. Just go and schedule your free 15-minutes.

HubSpot Updates

[In Beta] Publish Directly to Instagram From HubSpot

HubSpot Users can now schedule and post photos directly from HubSpot to Instagram. With this update, you will be able to fully lean into Instagram by publishing directly from within HubSpot and measuring your results alongside your other social channels.

Learn More

[HubSpot Connect] - Kickbox Integration

You spend a lot of time building the perfect email campaign; don’t send it to a list that hasn’t been verified.

Help improve campaign performance, deliverability, open rates, and engagement by verifying your email addresses with Kickbox.

Plus, weeding out bad email addresses saves your and your team time and money.

Learn More

What The Hack

Because sometimes HubSpot needs a little help -- and other times, so do you. Weekly tips, tricks, & HubSpot hacks to help you master HubSpot.

This week, I dove into two of my favorite areas of HubSpot and did a couple tool overviews. You might be wondering why? Well, there is new functionality in both of them that every great HubSpotter should be using moving forward.

This week we bring to you:

• HubSpot Marketing Call-to-Action Tool Overview 2018
• HubSpot Marketing Lead Flows Tool Overview 2018

What tips, tricks, or hacks or overviews would you like to see? Let us know.

Monthly Newsletter

Once a month you can get exclusive Hubcast listener content right in your inbox. We are dedicated to pushing our HubSpot & inbound educations & conversations to the next level.

If you are interested, just head over to the main Hubcast page sign up today to stay in the loop.

George: Tweet of The Week

We're live in 15 with @JustinRChampion, @JonGettle, and @JeffreyVocell on 'Breaking Up With Keywords' 💔https://t.co/TGFmbCWcLo

See you there!#inboundlearning

— HubSpot Academy (@HubSpotAcademy) February 14, 2018

Breaking Up with Keywords

• The HubSpot Video Interview
• Our IMPACT Interview 
• Alternative to Keywords & Our Advice 

Question(s) of the Week

• What’s the worst HubSpot mistake you’ve ever made?
• Do you listen to the Hubcast or watch it on video?

George: Until Next Time

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Until next time this is Carina Duffy & George B Thomas saying to you, go out into the world and do some HAPPY HUBSPOTTING!