How to get started and make THE MOST out of HubSpot Video [Film School for Marketers, Ep. 35]

Are you a HubSpot user looking to get the most of your videos? Do you know how to use the video tools in HubSpot properly?

Oftentimes, we obsess over YouTube metrics but don’t pay much attention to the deep analytics we can get from our existing marketing and sales tools.

Listen to the full episode here (or scroll down to watch the video):

This week, Carina Duffy, Director of HubSpot Training at IMPACT, joins us to discuss her strategy for training clients on the HubSpot tools and the right video metrics to track in HubSpot.

Not a HubSpot user? No problem. You can easily apply these lessons within your own marketing automation platform and CRM.

In this episode we'll breakdown:

• Mistakes people make when using video in HubSpot
• Embedding HubSpot videos and viewing data
• Where to get started with utilizing metrics and making decisions
• What a good first step into video looks like as a newbie
• What people should be focused on when it comes to measuring the success of their first videos embedded on their site. 

If you’re interested in checking out Carina’s podcast the HubCast you can check it out here.

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