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Looking for the They Ask, You Answer Playbooks or Tools? Read This First.

By Bob Ruffolo
Feb 1, 2025

If you landed here, chances are you’ve read They Ask, You Answer and you’re looking for the playbooks or downloads we mentioned in the book - the ones that lived at impactbnd.com/playbooks or impactbnd.com/downloads. Those playbooks and tools were designed to help you take the ideas from the book and put them into action, step by step.
But a lot has changed since They Ask, You Answer was published in 2019.
The digital landscape has evolved. Buyer behavior has shifted. AI has transformed how companies create content, sell, and scale. And so, those original playbooks and tools, while helpful at the time, no longer reflect the strategies or standards we use today. They were outdated, and to be candid, not many people were using them. So, we took them down.
But we didn’t stop there.
We’ve since released a new book, Endless Customers (formerly They Ask, You Answer), which reflects everything we’ve learned over the past five years. It’s more current, more actionable, and built to help businesses like yours become the most known and trusted brand in your space.
If you’re ready for the next step, here’s what you should do:
1. Start with the Book
Get your copy of Endless Customers here:
This is the foundation. It lays out the entire system, updated for today’s buyer and today’s tools.
2. Download the Companion Guide
We created a free, detailed companion guide that includes tools, templates, and frameworks to help you get started with the Endless Customers System™.
It’s what the original playbooks were meant to be, only better, smarter, and far more useful.
3. Explore More Updated Resources
Here are some of the latest tools and articles that can help you move forward with confidence:
You’ll also find more guides, training, and tools inside our Learning Center, where we continue to publish and update resources every week.
We’re glad you’re here. If you’re serious about putting these strategies into practice, Endless Customers is the path forward. Let’s get to work.


Order Your Copy of Marcus Sheridan's New Book — Endless Customers!