"Defining Your Vision For Growth:" The IMPACT Show Ep.2 [Show Notes]

The IMPACT Show was a coast-to-coast affair!

In this, the second episode of our new podcast, The IMPACT Show with Bob & Nick, Bob joined us from the Small Giants Summit in Detroit (Not Dallas -- Oops), while Nick once again invited us into his home in Boston. Together, they discussed Facebook’s crackdown on fake Live videos, the rise of content topic clusters, and of course, defining your vision for growth.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share with your peers!

Like what you saw? Make sure to subscribe on iTunes and give us a review.

Have feedback or questions? We’d love to hear it. Comment on this blog or email us at show@impactplus.com

Join us for IMPACT Live:

• Two-day event in Hartford, CT on August 1-2nd, 2017, with workshops on July 31st.
• This is invite-only so we can keep it an intimate group of experienced, dedicated marketing and sales leaders.
• Request your invitation here.
• Get an extra 25% off with the promocode: IMPACTSHOW

Content Topic Clusters

• Topic Cluster: A collection of articles around the same topic that internally link to each other.
• If you want to rank in Google for competitive key terms, this can help you better optimize for your specific focus keywords.
• Articles don’t have to include the exact same keyword, they just need to be around the same topic. (i.e. Content Marketing, Digital Marketing Style Guides, Blogging Tips)
• HubSpot Content Strategy Tool in Beta is based around this.
• Learn more in this HubSpot Research Report

Facebook Cracking Down on Fake Live Videos

• Brands like Buzzfeed were putting up videos that weren’t quality broadcasts (i.e. cinemagraphs, countdowns)
• In an effort to preserve quality, Facebook will now penalize pages that post “fake” live videos like these.
• “Urgency, Unpredictability, and On-screen Action” are what draw people to live video.

• Read full article from TechCrunch here

Main Topic: “Defining Your Vision for Growth”

• A vision for growth is critical for three reasons. It:

1. Defines Success: Everyone knows what they’re working towards
2. Aligns Everyone: Everyone is working towards the same end-result
3. Inspires

• Great Vision Statement Examples:
  • Call em all: Free open-source software
  • Zingerman's 2020 Vision
    • Maggie, Principal from ZingTrain will be at IMPACT Live 2017

• Visions doesn’t have to be grand or aspirational, it just needs to be clear and direct about what you want to achieve. If you put it in your vision, it will happen.

• Vision Statement Template

Books/Resources:

• Double Double by Cameron Herold
• The Advantage by Patrick Lencioni
• Traction by Gino Wickman
  • Get a Grip
  • Rocket Fuel
  • How to Be a Great Boss

• Good to Great by Jim Collins
• Hacking Marketing by Scott Brinker
• Business Model Generator by Alexander Osterwalder, Yves Pigneur
• Value Proposition Design by Alexander Osterwalder  (Author), Yves Pigneur  (Author), Gregory Bernarda  (Author), Alan Smith  (Author), Trish Papadakos (Designer)
• Agile Marketing by Michelle Accardi-Petersen
• Real-Time Marketing by David Meerman Scott
  • The New Rules of Marketing & PR

• Sales Acceleration Formula by Mark Roberge
• They Ask, You Answer by Marcus Sheridan
• The Ultimate Sales Machine by Chet Holmes
• Never Eat Alone by Keith Ferrazzi
• Baseline Selling By Dave Kurlan

• Email Us: show@impactplus.com

Next Steps:

Get your tickets to IMPACT Live 2017 to meet David Meerman Scott, Mark Roberge, Marcus Sheridan, and dozens of other experts in-person this August! Use the promocode, IMPACTSHOW, to save 25% off!

Join Us Next Week! Topic: How to Implement Agile Marketing

We'll be back again next Thursday, May 25th at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!