"The power of sharing personal stories" [Creator's Block, Ep. 122]

My friend and colleague recently published an article that shared her deeply personal story about experiencing a miscarriage.

I was moved.

I had goosebumps the entire time I was reading, teared up when she mentioned what it felt like first learning she lost the baby, and outwardly shook my head at learning how so many baby-planning apps and websites seemed blind to such a large demographic of women.

I personally have not experienced what my friend has, and yet, I was still able to connect with her as a reader and was able to better understand her opinions on app-related UX... all because she shared her personal story.

Personal stories draw people in and can be such a powerful tool in marketing.

Readers, listeners. or viewers can connect with you on a deeper level, building trust and — ultimately — a relationship with you and your business.

In this week's episode, Marcella and I dive into why and how sharing personal stories can be so powerful.

 Listen to the episode

What we talked about

• Painting a picture with your personal story
• Why personal stories are so powerful
• How to be brave and vulnerable in sharing

Resources

• How one of the hardest times of my life was made worse by poor UX/CX

We want to hear from you!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

• Creator's Block: Twitter, Instagram
• Justine: Twitter, Instagram, LinkedIn
• Marcella: Instagram

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