"Agency Tough Love: When It's Time to Break Up with a Client" [Creator's Block, Ep. 104]

Over the past several months, IMPACT has fully embraced the They Ask, You Answer model and all client-facing employees have been educating clients on the practice because, frankly, it works.

Ultimately, it boils down to producing content that answers your prospects and customers questions. 

To help our clients succeed, we've grown our consulting side of services to empower clients to improve their marketing and sales alignment and rely less on outsourcing work to a marketing agency.

Because of this, some of our relationships with clients have changed over the past couple months.

This made me think, when is the right time to re-evaluate your agency to client relationship and -- in some cases -- agree to part ways?

In today's episode, Marcella and I discuss this very question and give examples of when you will want to consider breaking up with a client for the better good of both parties.

Listen to the Episode

What We Talked About

• When your agency model changes
• When there is a lack of ownership from the client
• When communication styles are drastically different
• When the client is "stuck in the past" and unwilling to adapt to changing buying styles

Resources

• They Ask, You Answer by Marcus Sheridan
• How to Break Up With A Customer (& Still Maintain a Good Relationship)
• Is It Time to Fire Your Agency’s Bad Clients? [+Video]

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

• Creator's Block: Twitter, Instagram
• Justine: Twitter, Instagram, LinkedIn
• Marcella: Instagram

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