Creating Content that Appeals to All Levels of the Buying Cycle

While I couldn't resist this cheese-ball line, it holds great meaning. The more traffic you're driving to your website, greater importance is put on the quality and effectiveness of your marketing content, from blog articles all the way to your premium content.

Successful websites attract all levels of buyers to your website. Those at the top-of-the-funnel who are still establishing and researching their needs, and bottom-of-the-funnel, those who are ready to buy right now.

Is your marketing content appealing to all levels in between? Or are you limiting your content, and as a result, your opportunity for new customers? Learn how to more effectively appeal to all levels of the buying cycle by producing more diverse, yet relevant marketing content.

If you're interested in learning how to turn these tips into actual results, continue reading the free ebook.

Targeting Specific Buyer Personas

When you first got into the business you’re in, you likely had a picture of your ideal “buyer”, aka your “target market” or a “buyer persona”. With that you then created marketing campaigns that were tailored to appeal to that market or persona(s).

But what if we told you that you were trying to sell to the wrong person?

This is exactly what a content creation partner like IMPACT can help you with. Many of our clients have been completely shocked to find out that who they thought was there target market was, in fact, NOT their target market. By using top of the line analytical software, we’re able to tell you exactly who’s buying, who’s not, and who you could or should be selling to.

We’ll help you come up with one or two primary buyer personas and then help you create content specifically tailored to appeal to those groups, whether it is through blog entries, landing pages, email marketing campaigns, and so on. Most content creation partners will also work with you to help develop content for secondary buyer personas. Once the content’s created, many agencies or partners will then follow through, test the results, and make tweaks and changes as necessary.