Inbound Marketing and Digital Sales Training Community

Inside of IMPACT+

30+ courses to help you and your company
thrive with They Ask, You Answer

Instantly access foundational courses for free led by They Ask, You Answer experts with
dozens more inside of IMPACT+ Pro. New courses added monthly, so you can stay on the
leading edge of driving sales with inbound marketing, including:

Free

They Ask, You Answer Fundamentals

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, ...

Start Course

Learn More

Pro

The Revenue Team Approach to Sales Enablement Content

No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, ...

Start Course

Learn More

Pro

Fundamentals Of Videography

Video can be intimidating. From the production and technology to the idea of being on camera, there’s a lot to consider and ...

Start Course

Learn More

Pro

Inbound Lead Generation & Conversion Optimization

In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion ...

Start Course

Learn More

Pro

Assignment Selling: Content Is Your Greatest Sales Tool

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though ...

Start Course

Learn More

Free

How to Hire a Content Manager

It’s not enough to simply say you’re doing content marketing. You need to commit to it. That means hiring a comma-wrangling ...

Start Course

Learn More

Free

The Visual Sale for Sales Professionals

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual ...

Start Course

Learn More

Pro

Marketing Automation Mastery (with HubSpot Workflows)

In this course, you’ll learn how to master marketing automation tools in HubSpot in order to improve contact communication, ...

Start Course

Learn More

and 21+ courses waiting for you!

(new courses monthly)

They Ask, You Answer Fundamentals

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong.

This course will change all that.

They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.

By the end of this two-hour course, you will:

Understand how modern buyers and the buying process have changed and what that means for your business
Know the right content to create to drive traffic, leads, and sales and how to get started
Learn how to use this content to speed up your sales process
Learn the elements of the perfect inbound marketing website
Understand the importance of trust in all of your inbound marketing efforts

This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!

Note: When originally published, this course was titled “Digital Sales & Marketing Framework for Today's Modern Buyer.” This is still reflected in the graphics for this course.

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The Revenue Team Approach to Sales Enablement Content

No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need” or “Yeah, only maybe 1% of our content helps me close any deals.”

In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified. Enter the revenue team and sales enablement content.

As we’ve seen with businesses all over the world, when your marketing and sales teams join forces as a revenue team, you can start creating powerful content that actually helps close deals (also known as sales enablement content).

But how is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and also makes you look like a total money-making hero at your company?

By the end of this course with Liz Moorehead, IMPACT's editor-in-chief, you'll know:

What sales enablement content is (and isn't)
What a revenue team is and how the revenue team model is the key to your success
How to run powerful content brainstorms with your sales team
How to leverage Liz's custom-built revenue content brainstorm tool
How to report on the ROI of your content, so no one ever questions your value

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Fundamentals Of Videography

Video can be intimidating. From the production and technology to the idea of being on camera, there’s a lot to consider and overcome when it comes to starting a video sales and marketing strategy.

In this course, IMPACT They Ask, You Answer Coach and Inbound and Video Workshop Trainer Zachary Basner shares everything you need to know to ensure you start your video journey with confidence.

You will learn everything Zach has taught hundreds of sales and marketing professionals first-hand, including:

How to align your teams around a common vision with video
The different types of styles of marketing and sales videos
The 7 types of videos that have the biggest impact on your revenue
The 6 factors that make up an engaging and effective sales or marketing video

This course is perfect for anyone who is not sure of how to get started with video in their sales and marketing or looking to drive more views and sales from their existing efforts.

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Inbound Lead Generation & Conversion Optimization

In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.

This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.

By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!

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Assignment Selling: Content Is Your Greatest Sales Tool

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle.

When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster.

We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization.

In this course, you will learn:

The importance of leveraging content in the sales process
How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
How Assignment Selling works
When you should be using Assignment Selling
What great Assignment Selling looks like
How to get started

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

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How to Hire a Content Manager

It’s not enough to simply say you’re doing content marketing. You need to commit to it. That means hiring a comma-wrangling storytelling boss of a content manager to own your content creation effort and make sure it not only gets done, but that it accomplishes your goals.

In just one hour, Liz Moorehead, IMPACT's editor-in-chief, shares everything you need to know to find the powerhouse content manager who will truly own your strategy, tell your story, and start driving the traffic, leads, and sales results you’re looking for. You’ll learn the same expertise and proven playbook we’ve helped all of our clients implement to successfully find their dream content managers — and Liz will make you laugh out loud while doing it.

This course teaches you:

What should be in your content manager job description
How to screen applicants so you only spend time with the best fits
The questions you should ask in an interview and what to look for in answers
How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
How to set your new content manager up for success before they walk in the door

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The Visual Sale for Sales Professionals

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer.

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

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Marketing Automation Mastery (with HubSpot Workflows)

In this course, you’ll learn how to master marketing automation tools in HubSpot in order to improve contact communication, nurturing, internal processes, and more for your marketing team.

This course is a great fit for any marketing professional who uses (or is starting to use) HubSpot and is looking to leverage the platform to both improve their overall buyer’s experience and save their team time and effort.

By the end, you’ll have a full understanding of how you can utilize HubSpot’s workflows tool to make your marketing process more seamless.

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Unlock everything we have to offer with IMPACT+ Pro

Upgrade to IMPACT+ Pro instantly access all courses and lessons, including:

Pro

HubSpotter's Guide to Cleaning Up a Messy HubSpot Portal

HubSpot is one of the most powerful marketing, sales, and service automation platforms on the market today. And, if you're the ...

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Learn More

Free

Mastering On-Camera Performance

If you shudder at the thought of speaking on camera, you’re definitely not the only one. Whether it’s worrying about how your ...

Start Course

Learn More

Pro

How to Role Play Virtual Selling With Your Team

In this course, you’ll learn the importance of role-playing and how to execute effective role-play scenarios that actually help ...

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Learn More

Pro

Inbounder's Guide to Google Suite Tools

In this course, you’ll learn how to effectively utilize Google Suite tools as you continue to master They Ask, You Answer and ...

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Learn More

Pro

Creating Memorable, Money-Making Content for Beginners

You know you need to create persuasive, engaging, powerful content your audiences will adore, but frankly, for many, that process ...

Start Course

Learn More

Pro

Fundamentals of ROI Reporting in HubSpot

You’re publishing great content and beautiful videos. People can’t say enough good things about the work you’re doing. That’s ...

Start Course

Learn More

HubSpotter's Guide to Cleaning Up a Messy HubSpot Portal

HubSpot is one of the most powerful marketing, sales, and service automation platforms on the market today. And, if you're the owner of your company's HubSpot portal (no matter your role), you know its potential. You also likely know that, without regular maintenance, proper organization, and structure from the outset, your HubSpot portal can quickly devolve into a mess that does more harm than good.

"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."

If this sounds like you, you're in the right place.

In this course you'll learn:

The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date

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Mastering On-Camera Performance

If you shudder at the thought of speaking on camera, you’re definitely not the only one. Whether it’s worrying about how your hair or makeup looks or your tone of voice, it’s common to feel self-conscious when the camera starts rolling — but you can overcome it!

IMPACT They Ask, You Answer Coach and Inbound and Video Workshop Trainer Zachary Basner firmly believes that anyone can be good on-camera with practice and the right guidance, so he’s here to walk you through all of it.

In this course, Zach helps you uncover the skills and techniques to master your performance on-camera, whether it’s for a Zoom meeting, a 1:1 sales video, a YouTube tutorial, or full-scale production. This includes:

How to overcome self-doubt and fear
On-camera tips to bring out your best performance
How to look your best on camera with effective facial expressions and gestures
How to sound your best on camera with the right tone, pacing, etc.
Knowing when to use a script

These are all things Zach learned first-hand from public speaking and countless teachers and mentors he’s had. So, if you’re ready to stop being intimidated by the camera and learn how to become a master communicator, let’s jump right into it.

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How to Role Play Virtual Selling With Your Team

In this course, you’ll learn the importance of role-playing and how to execute effective role-play scenarios that actually help grow the confidence of your team, help them master the right communication techniques in a private environment (rather than in front of buyers), and ultimately improve your sales process and customer experience.

This course is a great fit for sales reps, sales leaders, and leadership, as it addresses a key skill that leaders and sales reps need to understand.

By the end of this course, you’ll be able to prepare for, conduct, and follow-up on a successful sales role-play.

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Inbounder's Guide to Google Suite Tools

In this course, you’ll learn how to effectively utilize Google Suite tools as you continue to master They Ask, You Answer and Inbound Marketing.

Google offers a range of free tools businesses can use to learn more about how search engines and real buyers view and use their websites and assets.

This course does not teach you how to set these tools up, troubleshoot problems, or certify you in their use. Tutorials such as those can easily be found at support.google.com.

Here you’ll learn:

How to use Google Search Console
How to use Google Analytics

By the end of this course, you’ll have a fuller understanding of how to use Google’s suite of tools to measure and improve your They Ask, You Answer, and Inbound Marketing efforts.

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Creating Memorable, Money-Making Content for Beginners

You know you need to create persuasive, engaging, powerful content your audiences will adore, but frankly, for many, that process — well, sucks. It’s painful trying to get information out of your team, and it takes time to write, edit, and publish. On top of that, so much of the content doesn’t show any return in traffic, leads, or sales.

What’s a marketer to do to make creating memorable, money-making content easier?

Believe it or not, creating great content can be broken down into surprisingly easy (and repeatable) writing formulas, techniques, and processes that anyone can put into action — and that’s what this lesson is focused on.

By the end of it, IMPACT’s Liz Moorehead will help you master:

The simple processes you need to produce the highest quality content possible every single time.
How to make sure you’re answering your ideal buyer’s questions through your content.
How to craft insanely memorable blog introductions that hook your audience.
How to craft conclusions that excite your ideal buyers and make them ready to take immediate action.
Why adding personality into your content is mission-critical to your success as a content creator today.
The dos and don'ts of adding personality to content.
The best tools to help you optimize your content and production.

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Fundamentals of ROI Reporting in HubSpot

You’re publishing great content and beautiful videos. People can’t say enough good things about the work you’re doing. That’s awesome — but is any of it actually working? Inbound marketing isn’t easy. To make it worth the time and effort, especially to skeptical decision-makers, it needs to show return. IMPACT’s Carina Duffy is here to show you the way!

In this course, IMPACT’s resident HubSpot nerd dives into how your organization can use HubSpot to prove the ROI of its inbound marketing efforts. By the end, you will fully understand:

The different ways to define return on investment (ROI) at your organization
The tools HubSpot has to track your ROI (even if you’re not using HubSpot Sales) and how to use them
How to manage your data properly in HubSpot
How to create effective ROI reports in HubSpot

Chock-full of insights we’ve previously only shared with our clients, this course is a great fit for any marketing and sales professionals looking to show the fruits of their labor to their decision-makers and organization in a reliable, easy-to-understand way.

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Instead of searching ALL over the internet for help, you can go to just one place and get the experienced, trusted advice you need for the best marketing and sales information.

- Chazz Hirschfeld | Marketing Director, American Risk Managers

Live virtual events, 250+ keynotes and sessions,
and exclusive in-person event access.

Instantly access keynotes and sessions from past events, one-click register for upcoming
virtual events, and get exclusive access to in-person events every year, including:

A supportive community to
assist your journey to mastery

With 7,500+ members implementing They Ask, You Answer in their businesses, you have access to a wide array of advice and insights from members ranging from those just starting their journey to those that have mastered the framework in their businesses.

IMPACT-Plus-They-Ask-You-Answer-Community

Joining is as simple as 1, 2, 3...

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Become a member for free and access courses, events, and a supportive community. No credit card required.

Learn and apply

There are 10 core concepts to They Ask, You Answer that lead to business success. You’ll be able to crush them all.

Grow and share

Leverage the community to grow together through shared wins and lessons learned on the path to mastery.

Unlock everything with IMPACT+ Pro →

Frequently Asked Questions

What is IMPACT+?

What is the difference between IMPACT+ Free and IMPACT+ Pro?

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Can I get the IMPACT+ courses individually, without a membership?

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Have a question we didn’t answer?

IMPACT+

Free tools, education and community you need to master They Ask, You Answer

Whether you’re new to They Ask, You Answer or a seasoned professional, IMPACT+ has everything you need to drive more sales from your inbound marketing. Get started with the free version or unlock everything with IMPACT+ Pro.

On-demand courses & live events

Proven framework for inbound marketing success

Expert advice and guidance on They Ask, You Answer

Take the They Ask, You Answer philosophy and make it actionable with IMPACT+

The wrong marketing strategy is an expensive problem to have.

You deserve to know your inbound marketing will actually drive sales.

30+ courses to help you and your company thrive with They Ask, You Answer

Instantly access foundational courses for free led by They Ask, You Answer experts with dozens more inside of IMPACT+ Pro. New courses added monthly, so you can stay on the leading edge of driving sales with inbound marketing, including:

They Ask, You Answer Fundamentals

The Revenue Team Approach to Sales Enablement Content

Fundamentals Of Videography

Inbound Lead Generation & Conversion Optimization

Assignment Selling: Content Is Your Greatest Sales Tool

How to Hire a Content Manager

The Visual Sale for Sales Professionals

Marketing Automation Mastery (with HubSpot Workflows)

(new courses monthly)

They Ask, You Answer Fundamentals

The Revenue Team Approach to Sales Enablement Content

Fundamentals Of Videography

Inbound Lead Generation & Conversion Optimization

Assignment Selling: Content Is Your Greatest Sales Tool

How to Hire a Content Manager

The Visual Sale for Sales Professionals

Marketing Automation Mastery (with HubSpot Workflows)

Unlock everything we have to offer with IMPACT+ Pro

Upgrade to IMPACT+ Pro instantly access all courses and lessons, including:

HubSpotter's Guide to Cleaning Up a Messy HubSpot Portal

Mastering On-Camera Performance

How to Role Play Virtual Selling With Your Team

Inbounder's Guide to Google Suite Tools

Creating Memorable, Money-Making Content for Beginners

Fundamentals of ROI Reporting in HubSpot

HubSpotter's Guide to Cleaning Up a Messy HubSpot Portal

Mastering On-Camera Performance

How to Role Play Virtual Selling With Your Team

Inbounder's Guide to Google Suite Tools

Creating Memorable, Money-Making Content for Beginners

Fundamentals of ROI Reporting in HubSpot

Instead of searching ALL over the internet for help, you can go to just one place and get the experienced, trusted advice you need for the best marketing and sales information.

Live virtual events, 250+ keynotes and sessions, and exclusive in-person event access.

Instantly access keynotes and sessions from past events, one-click register for upcoming virtual events, and get exclusive access to in-person events every year, including:

Get inspired by some of the brightest minds in sales and marketing. No plane ticket required.

Jump into hours of event recordings from speakers like Marcus Sheridan, David Meerman Scott,Liz Moorehead, Ryan Deiss, Brian Halligan, Mari Smith, Zach Basner, Ann Handley and more.

The Visual Sale

How to Show Your Content Makes Money with HubSpot Marketing and Sales Hubs

HubSpot On a Budget: Getting Started with HubSpot Starter Hubs

The Monthly Activity Your Business Can't Afford to Go Without

The Formula to Great Marketing and Sales Videos

How to Genuinely Feel Confident, Be Likable, and Build Trust On Camera

The Future of Marketing is Conversational

A New Way to Compete & Win

(more on the way!)

The Visual Sale

How to Show Your Content Makes Money with HubSpot Marketing and Sales Hubs

HubSpot On a Budget: Getting Started with HubSpot Starter Hubs

The Monthly Activity Your Business Can't Afford to Go Without

The Formula to Great Marketing and Sales Videos

How to Genuinely Feel Confident, Be Likable, and Build Trust On Camera

The Future of Marketing is Conversational

A New Way to Compete & Win

A supportive community to assist your journey to mastery

With 7,500+ members implementing They Ask, You Answer in their businesses, you have access to a wide array of advice and insights from members ranging from those just starting their journey to those that have mastered the framework in their businesses.

Joining is as simple as 1, 2, 3...

Get free instant access

Learn and apply

Grow and share

Frequently Asked Questions

Here’s what you’re missing in

Upgrade your membership and unlock everything inside, including:

All 30+ sales and marketing courses

All 250+ keynotes and sessions

One-click free access to upcoming virtual events

Exclusive access to live event recordings

Expert-led Mastermind Groups

Bi-weekly They Ask, You Answer Q&A sessions (coming soon)

Whether you’re new to They Ask, You Answer or a seasoned professional, IMPACT+ has everything you need to drive more sales from your inbound marketing.

Get started with the free version or unlock everything with IMPACT+ Pro.

On-demand courses &
live events

Take the They Ask, You Answer philosophy
and make it actionable with IMPACT+

30+ courses to help you and your company
thrive with They Ask, You Answer

Instantly access foundational courses for free led by They Ask, You Answer experts with
dozens more inside of IMPACT+ Pro. New courses added monthly, so you can stay on the
leading edge of driving sales with inbound marketing, including:

Live virtual events, 250+ keynotes and sessions,
and exclusive in-person event access.

Instantly access keynotes and sessions from past events, one-click register for upcoming
virtual events, and get exclusive access to in-person events every year, including:

Get inspired by some of the brightest minds in
sales and marketing. No plane ticket required.

Jump into hours of event recordings from speakers like Marcus Sheridan, David Meerman Scott,
Liz Moorehead, Ryan Deiss, Brian Halligan, Mari Smith, Zach Basner, Ann Handley and more.

A supportive community to
assist your journey to mastery