IMPACT Live 2025 Chicago

IMPACT Live 2025 Chicago
April 14 - 16, 2025 - Chicago
The Endless Customers Conference
IMPACT Live gives you the framework, expert guidance, and tools you need to attract more leads, close more sales, and unlock a cycle of endless customers.
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What is IMPACT Live?

IMPACT Live is a 3-day, in-person event for business owners, CEOs, and marketing and sales leaders who want to eliminate the uncertainty around generating new business and revenue growth.

The strategies and tools you'll learn are centered around 'Endless Customers' — a proven sales and marketing methodology that works in any industry, in any season, and in any economy — for becoming the most known brand in your market.

Attendees will come together in a single-track format for expert-led sessions that cover the most effective strategies in marketing, sales, leadership, and AI, with several opportunities to network with others on the Endless Customers journey.

By attending IMPACT Live, you'll access real world examples from companies like yours that demonstrate how businesses are dominating their markets, providing a clear blueprint for your path to endless customers.

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

300+
Attendees
15+
Sessions
Unlimited
Ideas

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

300+
Attendees
15+
Sessions
Unlimited
Ideas

“IMPACT Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Marcus IMPACT Live Cutout-min

Who IMPACT Live is For?

IMPACT Live teaches the sales and marketing methodology “Endless Customers,” a powerful approach that has driven success across diverse industries. This method is particularly effective for businesses offering products or services requiring extensive buyer research and engagement with sales professionals prior to purchase. Industries that excel with “Endless Customers” and will be represented at IMPACT Live include:

b2b services
B2B Services
building materials
Building Materials
commercial real estate
Commercial Real Estate
construction
Construction
cybersecurity
Cybersecurity
Franchises
Franchises
healthcare
Healthcare and Health Services
Homebuilders and Remondelers
Homebuilders and Remodelers
home improvement
Home Improvement
insurance
Insurance
logistics
Logistics
managed services
Managed Services
Manufacturers
Manufacturers
retail
Retail

Past Attendees and Companies Thriving with Endless Customers

Brought in $270k per month from organic leads with They Ask, You Answer
Grew revenue by $1M with They Ask, You Answer
Doubled annual revenue 4 years in a row after implementing They Ask, You Answer
They Ask, You Answer increased sales by 40% in one year
Attributed $3M in revenue in a single quarter to They Ask, You Answer
Increased leads by 1,300% after implementing They Ask, You Answer
Increased organic visits from 2,000 to 8,700 per month within a year of doing They Ask, You Answer
Doubled revenue 3 years in a row after implementing They Ask, You Answer

What attendees have said

"The alignment that our team has gained from all being at IMPACT Live together is huge."

Jeffrey Linta
Jeffrey Linta, Linta Roofing

"Attending IMPACT Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy
Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda
Dan Golda, Thoroughcare
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2024 IMPACT Live Agenda

Monday, April 14
Monday, October 14
Tuesday, April 15
Wednesday, April 16
9:00AM CT
Check In Is Open
Check in any time between 9:00am and noon!
1:00PM CT
IMPACT Live begins!
8:00AM CT
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!
9:00AM CT
IMPACT Live Day 2
It's time to tackle all things websites! First we'll cover things you need to do on your website right now to stay ahead. In fact, we'll look at world class examples of businesses doing this well right now and bring them up on stage to hear from them! We may even review some of your websites live on the spot. This exciting and inspiring session will be sure to kick off day 2 strong.

Janet Mendez-LatoucheJanet Mendez-Latouche

Marcus SheridanMarcus Sheridan

Tyler PigottTyler Pigott

12:00PM CT
Lunch
Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.
2:30PM CT
Afternoon Session
In the rapidly evolving landscape of AI, it is crucial for organizations to foster a culture that not only adapts to but also embraces emerging technologies. This isn't just about tactical implementation; it's about changing the way we think and work to be ready for the future. Expect to see real-life examples and practical tips on weaving this innovative mindset into the very fabric of your organization.
4:30PM CT
Day 2 Wraps Up
In our final session of day 2, we'll delve into the heart of long-term business success with They Ask, You Answer. Learn how your business is doing so far, hear common mistakes to avoid from business who have been down this road before, and get practical strategies to sustain your success. We will explore the importance of coaching, community involvement, continuous education, and the use of effective tools in maintaining and building upon business achievements. Additionally, we will discuss the critical aspects of recruiting and employee onboarding that follow the same principles you've learned so far. Let's end the day strong!
6:00PM CT
Evening Party!

Head across the street to the Connecticut Science Center for our IMPACT Live party! Enjoy delicious food, signature cocktails (and mocktails!), and after some time to eat and network, we'll bust out the entertainment! We'll have Dueling Pianos from our friends at Savage Pianos! Dueling Pianos is the ultimate hybrid of all modern forms of entertainment.

Two performers on two facing pianos take turns playing songs that are mostly requested by the audience. There are no rules about what can or cannot be requested so a Dueling Pianist must be well versed in ALL forms of popular music: pop, rock, jazz, hip-hop, r&b, blues, classical, etc.

The main focus of a Dueling Pianos show is participation and so every song will involve the audience in one way or another. Performers might use sing-along, clap-along, dancing, toasting, roasting, improv comedy, comedic bits, and more! Plus, we'll top things off with plenty of fun dessert options.

8:30AM CT
Breakfast Served

Hotel & Travel

Both the event and accommodations will be at the 
Loews Chicago O'Hare Hotel, located at 5300 N River Rd, Rosemont, IL 60018.

For your convenience we have reserved a block of rooms at a reduced rate of $179/night. Book your room using this link.

If you have any questions, please reach out to us at events@impactplus.com.

hartford mar

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $3,500. 

Interested in sponsoring? Let's design a package that meets your sponsorship goals. Email events@impactplus.com with questions or interest!

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Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $3,500. 

Interested in sponsoring? Let's design a package that meets your sponsorship goals. Email events@impactplus.com with questions or interest!

2024 IMPACT Live Sponsors

Join us at IMPACT LIVE

Stay up to date on the latest tactics, brush up on the core principles, and connect with other Endless Customers professionals. Don't miss out on the chance to be inspired by what's possible with Endless Customers in your business.

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