IMPACT Live 2025 Chicago

April 14 - 16, 2025 - Chicago

The Event Where Industry Disruption Begins and Market Leaders Are Made

Lead the charge in industry disruption by embracing what your competitors won't in your marketing and sales. Discover how to attract endless customers, build an unstoppable sales process, and create a growth-driven operation like no one else. IMPACT Live is your opportunity to transform your business into the most known and trusted brand in your market.

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What is IMPACT Live?

IMPACT Live is a 3-day, in-person event for business owners, CEOs, and marketing and sales leaders who struggle with acquiring new customers, long sales cycles, unsteady lead flow, or ineffective outsourcing to agencies.

The old ways of growing your business are fading. That's why the strategies and tools you'll learn at IMPACT Live are centered around 'Endless Customers' — a proven system that works for any business, in any industry, in any season or economy — for becoming the most known and trusted brand in your market.

Attendees will come together in a single-track format for expert-led sessions that cover strategies in marketing, sales, and AI that transcend industry norms, with several opportunities to network with others on the Endless Customers journey.

By attending IMPACT Live, you'll access real world examples from companies that demonstrate how businesses are dominating their markets, providing a clear blueprint for your path to endless customers.

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+

Attendees

Days

Unlimited

Ideas

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+

Attendees

Days

Unlimited

Ideas

“IMPACT Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Who is IMPACT Live For?

IMPACT Live is rooted in “Endless Customers,” a powerful business approach and system that has driven success across diverse industries by focusing on building trust and obsessing over today's modern buyer in the AI era.

This event is for the businesses that aspire to dominate the next decade. The ones who dare to think differently about trust, transparency, and customer relationships. The ones willing to do what their competitors won't even consider.

Industries that excel with “Endless Customers” and will be represented at IMPACT Live include:

B2B Services

Building Materials

Commercial Real Estate

Construction

Cybersecurity

Franchises

Healthcare and Health Services

Homebuilders and Remodelers

Home Improvement

Insurance

Logistics

Managed Services

Manufacturers

Retail

Past Attendees and Companies Thriving with Endless Customers

Brought in $270k per month from organic leads with Endless Customers

Grew revenue by $1M with Endless Customers

Doubled annual revenue 4 years in a row after implementing Endless Customers

After applying the principles of Endless Customers, sales increased by 40% in one year

Attributed $3M in revenue in a single quarter to Endless Customers

Increased leads by 1,300% after implementing Endless Customers

Increased organic visits from 2,000 to 8,700 per month within a year of doing Endless Customers

Doubled revenue 3 years in a row after implementing Endless Customers

What attendees have said

"The alignment that our team has gained from all being at IMPACT Live together is huge."

Jeffrey Linta, Linta Roofing

"Attending IMPACT Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda, Thoroughcare

2025 IMPACT Live Agenda

Monday, April 14

Tuesday, April 15

Wednesday, April 16

9:00AM CT

Check In Is Open

Check in any time between 9:00am and noon!

9:00AM CT

Coffee & Networking

After you check in and pick up your badge, stop by for some coffee and networking! Be sure to check in and get your badge first. This will be drop-in style networking so you can come when you want and stay as long as you'd like. Meet others by role, industry, and more!

1:00PM CT

What It Takes to Build a Known and Trusted Brand

Building a trusted, recognized brand begins with a solid foundation. In this session, we’ll introduce The 4 Pillars of a Known and Trusted Brand, exploring the essential elements that make up a brand people can rely on and remember. You’ll gain an understanding of why each pillar is crucial for your brand’s success and how they work together to establish credibility and trust in today’s competitive market.

Marcus Sheridan

2:30PM CT

30 Minute Break

Stretch, mingle, and grab some coffee!

3:00PM CT

Content to Break Through the Noise

In a crowded market, the brands that stand out are the ones daring to say what others won’t. In this session, we’ll explore the power of disruptive content and storytelling, focusing on how to create truly unique content that resonates with your audience. Learn how to break through the noise by sharing insights and perspectives your competitors shy away from, and discover how bold, authentic content can foster deeper, more meaningful connections with your customers.

Marcus Sheridan

4:15PM CT

15 Minute Break

4:30PM CT

Video Strategies That Build Trust and Drive Sales

Discover the power of transparency through video and how pulling back the curtain on your products, services, processes, and people can build trust and confidence with your audience. We’ll explore practical video strategies that help you highlight what others won’t, driving conversions in the process. Get ready to unlock The Selling 7 and learn how to leverage video to create authentic connections that lead to lasting sales success.

Marcus Sheridan

5:00PM CT

Welcome Reception

Join us for light bites and drinks while you get to know other members of the Endless Customers community!

7:00PM CT

Dinner On Your Own

8:00AM CT

Breakfast Served

Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!

8:00AM CT

Certified Partner Breakfast

Certified partners and their colleagues can grab breakfast from the buffet and join us for a networking breakfast.

9:00AM CT

[WORKSHOP] Winning in a Seller-Free Economy / Selling the Way Buyers Want to Learn and Buy

In today’s seller-free economy, buyers demand transparency, control, and the freedom to learn and buy on their terms. This hands-on workshop will show you how to stand out by showing what others won’t through powerful video content and innovative sales strategies.

During this interactive session, you'll work directly at your tables, collaborating with peers and diving deep into real-world applications. You’ll have dedicated time to brainstorm, respond to thought-provoking prompts, and write actionable plans in your provided workbook. Guided exercises will help you uncover how you can empower your buyers, shorten sales cycles, and build trust at every stage of the journey.

Prepare to leave with tangible takeaways and a redefined approach to sales that you can start implementing immediately. Whether it's creating impactful video scripts, outlining and optimizing your buyer's journey, or planning self-service tools, this workshop is your opportunity to rethink your approach and win in a world where the buyer holds all the cards.

Marcus Sheridan

10:30AM CT

30 Minute Break

11:00AM CT

[WORKSHOP] Staying Human in a Tech-Driven World

As technology like ChatGPT and AI avatars reshape communication, the need for trust and human connection remains as crucial as ever. In this hands-on workshop, you'll engage in collaborative activities designed to help you brainstorm and strategize in real-time. Using prompts and guided exercises, you’ll explore practical ways to leverage cutting-edge tools while maintaining authentic, human-to-human interactions that foster trust and loyalty. With dedicated time to write in your workbooks and share insights with peers, you’ll discover actionable strategies for using AI to enhance customer experiences, not replace them, and learn how to keep your brand relatable and human in a tech-driven world.

Chris Duprey

Marcus Sheridan

12:30PM CT

Lunch

Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.

1:30PM CT

Getting the Most Out of Our Sales and Marketing Technology

Many of the best business decisions are rooted in data. But unless your data is clean and accurate, it won't help you much. In this session we'll get you back to CRM basics, go through how to set yourself up for success as AI-driven tools come into your data environment, and look at some of the best reports you can create and use. Of course, we'll be diving mostly into our tool of choice which is HubSpot but these principles can apply no matter what you use.

Will Smith

Kyle Jepson

3:30PM CT

45 Minute Break

This is a great time to check out our sponsors!

4:30PM CT

Executing the Endless Customers Model

In our final session of day 2, we'll delve into the heart of long-term business success with Endless Customers. Learn how your business is doing so far, hear common mistakes to avoid from business who have been down this road before, and get practical strategies to sustain your success. We will explore the importance of coaching, community involvement, continuous education, and the use of effective tools in maintaining and building upon business achievements. Additionally, we will discuss the critical aspects of recruiting and employee onboarding that follow the same principles you've learned so far. Let's end the day strong!

Marcus Sheridan

6:00PM CT

Endless Customers Launch Party!

Endless Customers pre-orders drop today and we're ready to celebrate with an exclusive book launch party with author Marcus Sheridan. Enjoy delicious food, signature cocktails (and mocktails!), and entertainment, photo opportunities, and more. You don't want to miss this!

8:30AM CT

Breakfast Served

Join us for a hot and hearty breakfast to kick off the day.

9:00AM CT

The AI You Need on Your Journey to Endless Customers

In this session, we’ll explore how AI can transform your customer journey and help you attract endless leads. Learn how to build your own AI agents to automate sales, streamline communication, and engage customers more effectively. We’ll also dive into the latest with digital avatars and how you can personalize video content to make your sales calls more impactful. Whether you're automating content or improving customer interactions, this session will show you how AI can be the secret weapon for business growth.

10:15AM CT

Break

10:45AM CT

Event Wrap Up

Pricing

Individuals

Teams

ENDED

Launch Pricing

$799

ENDED

Early Ticket

$1,399

NOW - 3/17/2025

Standard Ticket

Save $400!

$1,599

3/17/2025 - 4/1/2025

Last Chance Ticket

$1,799

4/1/2025 - 4/7/2025

Full Price Ticket

$1,999

10/1/2024 - 10/1/2024

Teams of 3 or More (per person)

$1,115

10/1/2024 - 10/1/2024

Teams of 8 (per person)

$1,062.50

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Hotel & Travel

Both the event and accommodations will be at the
Loews Chicago O'Hare Hotel, located at 5300 N River Rd, Rosemont, IL 60018.

For your convenience we have reserved a block of rooms at a reduced rate of $179/night until March 13th. Book your room using this link.

If you have any questions, please reach out to us at events@impactplus.com.

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $4,500.

Interested in sponsoring? Check out our prospectus here.

We can also design a package that meets your sponsorship goals.

Email events@impactplus.com with questions or interest!

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $4,500.

Interested in sponsoring? Check out our prospectus here.

We can also design a package that meets your sponsorship goals.

Email events@impactplus.com with questions or interest!

Join us at IMPACT LIVE

Stay up to date on the latest tactics, brush up on the core principles, and connect with other Endless Customers professionals. Don't miss out on the chance to be inspired by what's possible with Endless Customers in your business.

Get My Ticket Now→

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