They Ask, You Answer
Video Resource Library

What is the difference between those who fail and those who succeed with They Ask, You Answer? We've outlined the 7 guiding principles of They Ask, You Answer and how you can apply them to your business and become the most trusted voice in your space.

They Ask, You Answer is a business framework with one obsession at its core: “What is my customer asking?” By focusing on 10 straightforward concepts, thousands of businesses are seeing the sales results they want from their inbound marketing.

It’s common to hear that inbound or content marketing takes more than a year to work. This does not have to be true! But why do so many people say this? The reality is, it will be true if you don’t approach it from the right perspective, which is exactly what we’ll discuss in today’s video.

Inbound Marketing as we know it has changed. A lot. And in this video, Marcus Sheridan will take a frank look at where we were, where we are, and the vision we must all share going forward to make Inbound an intricate part of our businesses for years to come.

How often does your company explain HOW you do what you do. Sadly, most don't, simply because they're afraid to reveal their (not-so) "Secret Sauce." We'll discuss how to appoach this concept in the video.

It's crazy how often companies sell services and products yet the marketplace doesn't even know what those things are. Literally, they may not even know what the word/phrase your offering or talking about even means. This is exactly why assuming ignorance on the part of the audience, and explain what "it" is, can be incredibly beneficial to your sales and marketing approach.

The traditional marketing agency model, for the most part, is broken. Why? Because the entire system breeds dependency (on the agency) and generally doesn't lead to self-reliance by the business/client.

Who owns your content? Seriously. If somone came to your company today and polled your entire organization, would they, without hesitation, be able to say who that person is? Fact is unless someone does own it, it never happens. At least not well. This is exactly why most companies fail with their content marketing and content strategy.

Does your company write/produce its own reviews? I know, sounds weird. Fact is, consumers and buyers are obsessed with reviews. Before buying from you, its likely a customer will search for them during their decision phase. This means as businesses, we need to be willing to address them. In this video, we'll talk about how you can do exactly just that.

Should you be talking about the costs of your services on your website? Think about it - when you're searching for prices as a consumer and you can't find it, how do you feel? Probably really frustrated and thats the last thing we want out customers to feel. Watch this video and we'll walk through three major reasons why most companies don't share their costs and why it's so important to do so.

Are you "doing Inbound" but not reaching the level of success you need? Or are you finding that it challenging to get everyone in your organization engaged in the Inbound efforts? If so, you're not alone. In this video, you'll learn the secrets of the greatest Inbound organizations and how they've managed to climb to the top of their industry.

Is it possible to actually COMBINE your #sales and #marketing departments into one, silo-free unit? Absolutely, and it's called your "Revenue" Team, something I believe will be a major move for many businesses moving forward. Learn what this type of team actually look like in this video.

You might have heard about becoming "The Business of Trust", or the most trusted voice in your space and industry. But how do you accomplish this? In this video, you'll learn 5 ways companies, B2B or B2C, can become the most trusted voice of their space.

Who's guilty of this? It happens to the best of us! We try to sound really smart which overcomplicates what we're trying to say and then our message doesn't resonate. The fact is, keeping your message as simple and direct as possible allows your audience to fully embrace it. Learn how to help your audience to easily "get" it and to share with others!

It doesn't matter what type of business you are - B2B, B2C, B2G... there's one fundamental building block of businesses, and it ties us all together. What is it (Hint: it's a emotion)? Watch the video and see how this emotion plays a crucial role in who you are as a business.

So you want to talk about the cost of your services on your website but don't know how? Fear not, as we'll quickly walk you through exactly what to do in the following video. If you're not doing this folks, regardless of B2B or B2C, this is a must!

Is your company's video philosophy project-based or would you say it's a true culture? Fact is, most are project-based, which is exactly why most organizations fail to get lasting results with their video sales and marketing efforts. In this video, discover why you need to make video creation a part of your company culture.

Where is inbound marketing headed? And how has it evolved? In this powerful talk, Marcus Sheridan looks back at how Inbound began, how it is changing, and what companies need to be thinking about going forward. He also introduces IMPACT'S "Inbound Manifesto" - a description of how organizations should view INBOUND going forward.

Does your organization see video as a "sales tool?" If not, then you must watch this talk with professional speaker Marcus Sheridan as he discusses where video is headed, why it matters so much to buyers and businesses, and specific types of videos that have the greatest impact on the sales process. For any company looking to establish a culture of video in-house moving forward, this is a can't miss talk.

What type of content truly moves the needle and builds your brand, business, and bottom line? And when it comes to the future of content, what role will "self-configuration" play into the way businesses sell and create interactive experiences with their audiences? In this powerful talk at IMPACT LIVE 2018, Marcus Sheridan dives into these subjects and more.

If your employees are using scripts with video then you need to stop! Does it really come naturally read off of a script? And do you really have the time to memorize them anyway? Probubly not. As a subject matter expert, you need to be natural and professional with your videos and do them unscripted. In this video, Marcus discusses reasons why taking this approach is critical to coming across personable and natural.

Marcus brings clarity around how buyers have changed during the evolution of the “digital consumer” and what companies must do to align themselves with this shift in buyer patterns and take advantage of the digital age.

Watch Marcus discuss how buying has changed and how businesses must adapt to today's digital consumer.

By the year 2019, 80% of the content consumed online will be video. Is your company ready? Marcus talks about how you can improve your video sales/marketing efforts and get ahead of the competition.

Being open and transparent with your customers - addressing all questions, even the negative ones, is critical, and will allow you to gain their trust.

Buyers of today have made a dramatic shift in the way they make purchasing decisions. See how you and your company can keep up.