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About

Video is a win for both sales and marketing

When it comes to engaging, educating, and earning the trust of your potential buyers, video is the next best thing to being there in person. That's why video has been shown time and again to not only be the best way to answer the questions of your potential buyers, but also shorten the sales cycle.

But, how can you use video content more effectively right now to generate more demand for your company and empower your sales team to close more deals faster? What are the digital sales and marketing videos you need to be creating right now that are proven to deliver the quickest wins for your company without blowing your budget? And how do you effectively launch an in-house video marketing strategy that gets results?

Join Marcus and Tyler for this interactive presentation and Q&A designed to help you answer one important question: 

"What is the most impactful way for my team to use video to generate more leads and sales?"

Hosts:

Marcus Sheridan

Author, Keynote Speaker, and Partner at IMPACT

Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Tyler Lessard

VP Marketing, Vidyard

As VP Marketing at Vidyard, Tyler immerses himself in understanding the latest trends, hacks and best practices for putting video to work in any sized business. He's a frequent author and speaker on the art of creating remarkable experiences, how to use video for lead generation and deal acceleration, and how to "find your wow" through the power of visual storytelling.

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