If you were to guess, what percentage of your current sales and marketing activity can you directly tie to revenue?

Most people say a number less than 50%. Don’t worry, you’re not alone. But if you’d like to fix it, you need to know what to do first.

In this workshop, we’re diving deep into the three critical focal points for your business in a struggling economy:

1. Answering the burning questions your customers are asking
2. Uniting sales and marketing activity to increase close rates by over 35%
3. Utilizing AI and technology to concentrate your efforts

If you want to KNOW that the hours your team spends are pointed right at what drives revenue in today's consumer-driven market, then this is the workshop for you.

Part One: Narrow your lead-generation focus

Many organizations are spread too thin, diluting their efforts for minimal rewards. You’ll learn to focus on tactics that actually work. You’ll build content that answers questions that lead to sales, connecting you with potential customers already looking to buy.

Part Two: Unite Sales and Marketing

80% of sales and marketing teams don’t talk more than once a quarter. That is a critical error, but a fixable one. You’ll learn the best way to share data internally to create more sales conversations with good-fit prospects as you become the go-to trusted resource for your industry.

Part Three: Adding fuel to the fire with AI and curated tech

AI is flooding industries already inundated with tech options. How do you separate fact from fiction? How do you know good tech from wasteful money pits? You’ll get an in-depth look at the near future of artificial intelligence in the sales and marketing space. Analyze the data and trends that will help you make the right decisions now and in the future.