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They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

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Build a thriving business in any economy

IMPACT's sales and marketing training programs help businesses implement the systems, skills and habits that lead to long-term, sustainable revenue growth.

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Since working with IMPACT...

+100%

Year-Over-Year Growth

"We never thought we’d graduate from needing an agency, but IMPACT took us to the point where we’re completely self-sufficient."

Dan Godla

Founder & CEO, ThoroughCare

Watch the Full Story

+183%

Business Growth

"In 2020, we wrote about $66K worth of business as a result of our website efforts. In 2021 we’re already at $185K. We’ve seen such incredible growth..."

Kaitlyn Pintarich

Owner, Berry Insurance

Watch the Full Story

+$1M

Revenue Growth

"It's changed how we even look at business. Our competition doesn't like it. By what we're doing, we're raising the standard 10-fold in the industry."

Scott Merritt

Owner, Fire & Ice Heating & Air

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“Traditional” marketing and sales tactics don’t work like they used to

Running expensive online ads, buying radio spots, cold-calling, and other “traditional” tactics fail to earn the trust of today’s consumers. The way people buy has fundamentally changed, but most businesses still haven’t updated the way they market and sell.

“We’re spending too much money on outsourced marketing agencies."

“We’re not getting enough (quality) leads from our website."

“We don't have a reliable way to acquire new customers."

“We’re having trouble closing deals, and we're leaving money on the table."

"We don't know if our marketing efforts are producing an ROI."

"Our marketing strategy isn't working, and I don't know how to fix it."

"Our sales and marketing teams are not aligned on how to drive revenue."

Adopt a new mindset around marketing and sales

Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers.

The core philosophy of They Ask, You Answer is simple:

If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.

New to They Ask, You Answer? Get up-to-speed now.

Adopt a new mindset around marketing and sales

The core philosophy of They Ask, You Answer is simple:

If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.

New to They Ask, You Answer? Get up-to-speed now.

Shift the way you do business

IMPACT helps businesses embrace and implement this system of thinking, which results in a meaningful shift in the way they look at, and do business.

Old Way

New Way

Marketing is a form of self-promotion that interrupts prospects, doesn’t provide value, and erodes trust.

Marketing is a form of education that answers prospects’ questions, reduces friction, and earns trust.

Marketing efforts rely on trendy or emerging tactics that might yield short-term success before becoming obsolete and ineffective.

Marketing efforts are based on a set of timeless principles that drive sustainable results for the life of the business.

Marketing and Sales departments are completely siloed and misaligned.

Marketing and Sales work as a unified team to drive revenue together.

You’re spending thousands of dollars each month outsourcing to one or multiple marketing agencies.

You invest in an internal marketing staff with the skills and capabilities needed to drive self-sustainable results.

You can’t measure the ROI (return on investment) of your marketing efforts.

You can confidently measure which marketing efforts are driving a return (and which ones are not).

Your website isn’t a reliable source for generating new leads and customers.

Your website is your primary source for new customers. It generates ready-to-buy leads, and is an asset to your sales team.

Your salespeople struggle to build authority and communicate effectively with prospects/leads from your website.

Your salespeople are world-class communicators that are seen as trusted advisors leading to larger deals and higher customer lifetime value.

Your salespeople have low close rates as a result of frustrated prospects or stalled deals.

You have a shorter sales cycle with improved close rates and better margins.

“We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution."

Martha Brown, CEO, La-Z-Boy Southeast

50%

Of all revenue now coming from online leads

1,000+

New leads generated each month

+2,751%

Increase in monthly visitors to the website

Watch Martha & La-Z-Boy Southeast's full story.

Drive continuous business growth with a proven, repeatable system

Our coaching, training and implementation programs are at the core of a holistic system that will transform the way you market, sell, and grow. More importantly, you and your team will learn to adopt this system as your own — enabling YOU to DRIVE the growth of your business, for the life of your business.

Learn from world-class business coaches, trainers, and practitioners

You’ll be guided by experts who have applied these systems and habits in real-life scenarios, with hundreds of clients. They’ll help you see around the corner, avoid the common pitfalls, and build the motions within your business that lead to life-changing growth.

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Allison Riggs

Head Coach

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Chris Duprey

Chief Customer Officer

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Brian Casey

Head Coach

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Allison Riggs

Head Coach

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Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.

With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.

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Chris Duprey

Chief Customer Officer

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Chris brings over two decades of multi-faceted leadership experience from both the military and business world. Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.

An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army. The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.

Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University. While not working to inspire and develop his team, you’ll find Chris writing songs and jamming on one of his many guitars.

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Brian Casey

Head Coach

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Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.

His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.

Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.

“Without IMPACT’s help, without us having that coaching, there’d be no way we would have been able to do this.”

Chris Brandt, Dir. of Marketing & Sales, EW Motion Therapy

+200%

# of customers generated from website monthly

90+

New leads generated monthly

New therapy centers (locations) opened

Watch Chris & EW Motion Therapy's full story.

Our promises to you

Everything you'll learn is based on simple, fundamental principles and habits that improve a company’s sales and marketing results. If you and your team commit to the learning and put in the effort necessary for growth, we promise that you will:

Become one of the most trusted voices in your market.

Eliminate your dependence on outside marketing agencies.

Drive significantly more sales and revenue.

Schedule your call

This is your time to be heard and understood. We'll have a discussion around your most pressing marketing and sales challenges, how they’re affecting your business, and guidance on what to do next.

By the end of your call, you'll have a clear understanding of whether or not IMPACT is the right fit for you.

Schedule your call

See what you can expect during your call

“We’ve gained deeper insights into our operations, making us a more intelligent business now than we were before these coaching sessions.”

Jessica Turner

Operations Manager, Combined

“Every single call with my coach, I’m challenged with a new approach — a new method — a new way to handle the problems we’re facing as an organization.”

Isabelle Braeutigam

Marketing Manager, Custom Built Design & Remodeling

“Our coach was able to bring our teams together — to align them on a single methodology. And the results speak for themselves.”

Ryan Shutt

CEO, Southwest Exteriors

Your community is here

Join leaders, marketers & salespeople on the same journey as you

Connect with and learn from some of the greatest minds in marketing, sales, and leadership. Expert-led courses, community events, certifications, discussions and more await you and your entire team inside our online learning community, IMPACT+.

Join the IMPACT+ community for free