Top SEO best practices for content marketers in 2020 (Content Lab, Ep. 42)

I don't know about y'all but, as a digital marketer and a content specialist, all of the different SEO tactics, trends, and tricks I need to keep track of make my head spin. 

Is our website fast enough?

What about our average page load time?

Are the file sizes for these images too big?

Wait, I thought SEO was dead?

Seriously, what the heck is schema?

...and am I supposed to know how to do it?

Whenever I start panic-spiraling over SEO, I always do the exact same thing. The one thing I know guaranteed to get me back on the right path and help me make sense out of this chaotic, digital, search engine-optimized world.

I call upon IMPACT partner and one of my favorite people on this little blue planet rocketing through space, Franco Valentino of Narrative SEO. (He's the SEO wizard who works with us to help deliver outstanding results to our Technical SEO audit clients.) 

For this episode, I went to him with one simple question:

There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be focusing on this year?

If you're looking for an accessible, easy-to-understand conversation about SEO in 2020 that doesn't create more questions than it answers, this episode is for you. 

In this episode, we talk about what timeless SEO best practices are still critical in 2020, what the heck schema is (and how to implement it), the importance of the phrase "strings not things," publishers not listening to Google about site speed and what that means, and a lot more.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related links and resources

• Is SEO Dead in 2020?
• Don't fear the SEO robots (Content Lab)
• The Google duplicate content penalty isn't real (Content Lab)
• Ignoring SEO basics can kill your website traffic by 94%
• What is schema markup and how to add it to boost SEO
• Time to first byte: the critical SEO metric you're not measuring
• 5 ways to improve page load time on your website
• Learn about IMPACT's Technical SEO Audit service for businesses
• Google losing page speed battle with publishers — and no one wins

Until next week! 👋