The Content Manager: The Underrated Solution for Marketing Success [Endless Customers Podcast Ep. 50]

This transcript has been generated by AI and not checked for accuracy.

John Becker
0:00:00
If you're spending money every month on agencies, freelancers, and other outside experts, but it's not delivering the results that you are hoping for, there's one big change that you

John Becker
0:00:12
can make, and this is it.

Alex Winter
0:00:23
Join us for Impact Live 2024 in Hartford, Connecticut this October 14th through the 16th. Over three days, business owners, CEOs, and marketing and sales leaders will learn proven strategies to drive business growth. Attend expert-led sessions on marketing, sales, leadership, and AI, and get a chance to network with industry pros just like yourself. Discover how companies like yours are dominating their markets.

Alex Winter
0:00:50
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Alex Winter
0:01:07
And now through July 31st, we have our early bird special as well, which you get $200 off. So get in there before it's too late. We'll see you there at Impact Live 2024 up in Hartford October 14th through the 16th.

Alex Winter
0:01:20
Welcome back to Endless Customers.

Alex Winter
0:01:21
My name's Alex Winter and today we are joined by John Becker, a coach and trainer here at Impact. John, welcome back to the show. Thanks Alex. Yeah, happy to have you here. And today we are talking about content managers.

Alex Winter
0:01:31
And I think a good place to start is really what a content manager does. And then I think we can dive deeper into like why businesses should be entertaining this idea, why this role is important, how it can help their business and then, you know, content as a whole, why it's important as well. But let's kick things off with what is a content manager?

Alex Winter
0:01:49
What do they do specifically?

John Becker
0:01:50
Yeah. And we use the phrase or we use the term content manager, but this person might be called a content writer, a content director, a content marketing manager. And I think in some ways you can almost think of it as a communications director. Because what this person does, at the very basic level,

John Becker
0:02:07
we tell our businesses that this person is a content writer. They're going to be producing the content that goes on your website, the educational content that will help your visitors become customers, help your leads become buyers, et cetera. So all of that type of content, blog articles,

John Becker
0:02:25
buyer's guides, case studies, things like that. So that's the biggest chunk of this person's job. Second to that would be managing the website. So making sure that your messaging is on target, that if you have a landing page or if you have a service page or anything like that, they're going to own that, the messaging, the writing,

John Becker
0:02:45
the copywriting for the words that someone encounters when they encounter your business. By extension, that means they would also often handle social media, social posts, things like that. They might handle video scripts or newsletters. So anything that's written

John Becker
0:03:06
will fall under this person's purview. So that's a large volume of responsibilities. And right now, I think in many cases, companies tend to outsource for that. And so they might be resistant to putting this person in place because they think I've gotten this far

John Becker
0:03:25
without this person, do I really need this person? We believe that you do, we believe that as soon as, within a few weeks of having this person on staff, you will think, how did I never have a content manager before? This person is instrumental to me communicating, or our business communicating as effectively as possible

John Becker
0:03:45
across a ton of different mediums.

Alex Winter
0:03:47
Yeah, it's so true. And when we talk about brand voice, it's so important to get that right, because your brand directly affects your sales, and your products, and your services, and how people perceive those things in the marketplace.

Alex Winter
0:03:59
So it's critical. And I think a lot of people do outsource it or maybe we have some CEOs or certain business owners that are doing it Themselves because they're trying to really you know get things off the ground and get things moving But that also sometimes put you too close to it, and it's nice to have someone's perspective That's dedicated. That's a good writer. That's versed in this stuff. I can really help develop that brand messaging is that sound yeah

John Becker
0:04:20
And I think it's a mistake that a lot of business businesses make in this regard is they tend to think I need someone with industry experience to come in and be my content manager. We believe the opposite. We believe that in most cases someone outside of your industry is actually going to be more effective in this role because just as you said they have enough distance to be able to explain something as clearly as possible

John Becker
0:04:44
because ultimately in most cases your buyers are not from within your industry. They're from somewhere outside or they are private citizens or they're a business that is adjacent or indirectly connected to your specific industry. So having a content manager who isn't wrapped up in lingo, who doesn't only talk about the way that people talk

John Becker
0:05:06
within the business or within the industry, allows them to explain things in a way that's more accessible to a wider audience depending on whoever you're talking to.

Alex Winter
0:05:15
Yeah, that jargon, the industry jargon, tends to come up a lot and we see that a lot. And being direct and being honest is really, it seems so simple and easy, but it's really not that simple and easy to do until you really focus on it and have someone dedicated

Alex Winter
0:05:29
that can help with that. You mentioned too, outsourcing. And outsourcing can be a great resource and there are a lot of great agencies out there. So this is just generally speaking, but how can that also negatively affect businesses when they have somebody that's not embedded within their organization

Alex Winter
0:05:43
Writing about product services that maybe they know about maybe they're not so well versed in like where does that end up going? When you see different situations like that Yeah

John Becker
0:05:52
So I spent really the last six months talking to CEOs from a bunch of different businesses a bunch of different industries And I took three main things away from this whole process. Number one is that most of these businesses grew in what I would call the old-fashioned way. They built networks. They delivered great service.

John Becker
0:06:14
Most of their business comes from repeat customers or from referrals. And if you are in that position, that is great. You've done the important hard work. There are businesses that grow through promotions and slick advertising, but those usually aren't built to last, in my opinion. So along the way, these businesses have also invested in marketing largely because they

John Becker
0:06:36
think they're supposed to.

Alex Winter
0:06:38
Right, it's like part of the, we have to do this. We've reached a certain scale and now it's time to start reinvesting into the marketing

John Becker
0:06:45
piece of it, yeah. And that's the second thing that I learned is that they often don't really know how to market their business. So they hire an agency, or they talk to some freelancers, or they have someone in the office do a little bit of marketing here or there. And there's nothing wrong with any of those.

John Becker
0:07:02
But ultimately, I think the experience for your customers isn't as consistent and as strong as you want it to be. And in some cases, in some industries, maybe Facebook ads works great for you, or Google search ads, or maybe you send out mailers, and that's killing it for you.

John Becker
0:07:21
But I think in a lot of cases, it feels like these businesses are succeeding despite their marketing, not because of it. And sort of dumping money into this because they think they're supposed to.

Alex Winter
0:07:34
Right, but what real ROI are they getting from that investment?

John Becker
0:07:37
Marketing is notoriously hard to pin return on. We know that. It's always been the case since we were talking TV ads and print ads and billboards. And we're still talking that, but even in the digital space, we have way more data.

John Becker
0:07:50
It's still really hard to attribute revenue to marketing. And you guys know that. It's just difficult. So the third thing that I learned from all of these businesses, and it's connected to the first two, is I think in many cases, they're spending way more on marketing than they think they are.

John Becker
0:08:08
And that's kind of a, even CEOs who feel very in touch and are paying really close attention to the budget, often they're working with, you know, this freelancer who does their social posts, and they're working with this agency which does SEO for them, and they're working with these people who produce videos once a year and they're working and these are all different yeah items in different budgets and They rarely take stock of how much they're actually spending right because that stuff all adds up

Alex Winter
0:08:37
Especially when it compounds monthly over time and yeah that becomes a real thing. I was talking to a CEO last week and

John Becker
0:08:43
He and his company spend something like forty eight hundred dollars a month on Google Ads. They can't really contribute a lot of revenue there. They get a handful of leads. Most of these leads aren't the kind of leads that become customers. But they do it, and they do it month over month. And there's some frustration there, but he doesn't really know what else to do.

Alex Winter
0:09:08
So he just keeps doing it? Like, let's just double down. You're just going to keep hitting it?

John Becker
0:09:12
Because you've got to do something.

Alex Winter
0:09:13
That's true.

Alex Winter
0:09:13
OK.

John Becker
0:09:14
And so I think the original question that you asked is, there are some dangers to outsourcing, that you might end up with content that doesn't sound like you or is interchangeable for anyone else in your industry or just feels derivative. But I think wrapped up in that is

John Becker
0:09:31
why we have some resistance to hiring a content manager. Someone says, well, that's another salary. I don't want to spend this much per month. And if we actually pull all of the different money that they are spending per month on marketing for that SEO agency, for that freelancer, for that Google Ads, all the different people's and things and yeah, altogether, I guarantee you are spending way more than this person's salary. And if you think about what we started talking with

John Becker
0:09:56
talking about that, this person will be your, your writer, your website manager, social media, newsletter. There's a lot of really effective marketing that this person can do for you, likely for less than what you're spending now, if you were to aggregate all of those different buying items and all those different budgets that you're spending.

Alex Winter
0:10:17
Yeah, that's fascinating to me, because that was one of my questions I can hear in my head business leaders and CEOs going like, yeah, but budget, man, I don't have... You're talking about salary and then there's insurance and like the list goes on and it's like I can't afford that. But that may actually not be true and I think it's something that business owners don't realize that they can actually

Alex Winter
0:10:34
make work. And to your point, you then have a dedicated person on your staff so you're not calling an agency or trying to figure out, oh wait this isn't the agency, this is that freelancer person so I have to... all that like I don't want to call it a mess but all of that goes away and you have the central source of

John Becker
0:10:48
truth basically. I think you can call it a mess. Yeah. I think it is a mess. I know we're talking about content manager, but I want to shift because we also tell people that they should hire a videographer. Right. Because people learn through video too. That's really important. And I'm only going there because I want to share this very brief story also from a client. This is a client who's a distributor of manufacturing equipment and they work nationally and internationally. One of the companies that supplies them was running some sort of online event and this company has a

John Becker
0:11:25
new videographer that they just brought on. They found out about this on a Friday. Friday afternoon they said to him, could you spin up a quick script, filmed it, edited it, and had it posted that

Alex Winter
0:11:44
same afternoon. That's amazing. Wow. Absolutely. I was giggling earlier because in any other scenario, that sounds crazy. And as a videographer, someone on a Friday afternoon is like, hey, can you just whip something up real quick? That doesn't usually mean real quick. It means like, oh crap, I'm going to have to do a bunch of work as fast as I can.

John Becker
0:12:03
But it's exactly what you're saying, is that when you are working with an agency, there is a process for getting anything back. And it's often slow, and it's often laborious, and there's a lot of back and forth. And if you have a content manager, or a videographer,

John Becker
0:12:17
on staff, you can suddenly get things turned around way more quickly. And as we always say to our clients, that means a lot more content gets produced. You're able to just tackle more topics, post on more sites, explore more platforms,

John Becker
0:12:33
you're able to experiment and trial a lot more ideas and messages and any creative impulse that you have. And suddenly, there's so much more output, so much more creativity that can come from it rather than you're working with an agency that's going to produce three articles per month and if you want any more, you need to pay more.

Alex Winter
0:12:54
Oh, yeah. Or if you need something at three o'clock on a Friday, they're most likely not going to be able to get it to you until sometime on Monday at the earliest.

John Becker
0:13:00
At the earliest. Right.

Alex Winter
0:13:01
Because they're juggling other clients. Of course. Yeah. I think too there's some value in being able to react to the marketplace. If you have a salesperson on your team or a coach or somebody that hears something from a potential client or that sees something, you can react to it a lot more quickly and create content around that much faster than what we were just talking about,

Alex Winter
0:13:21
where by the time it actually comes out a few days later, you've missed the boat and that client, or potential client, may be already onto the next thing. So there is an immediacy in this digital world that we are in these days, yeah. So why does there need to be this mindset shift

Alex Winter
0:13:36
and how do you as a coach, because I know you train and coach a lot of companies on this, how do you create that mindset shift with CEOs and with business leaders so that they they start to see the value of this and why it's important to make these shifts or how it could help their business?

John Becker
0:13:49
Yeah, mindset shifts are hard and change is hard.

Alex Winter
0:13:53
Change is hard.

John Becker
0:13:54
And the businesses we work with are successful. They've gotten to where they are, as I said, through a lot of hard work. And so it's not like they're falling off a cliff and everything's on fire and they need something to solve it. They're successful businesses.

John Becker
0:14:11
So in order to inspire change, you have to help them see what's possible. And I think at the core of that, what I always say to business is that I believe that, and this is something we hear from Marcus, we hear from Chris, we hear from anyone

John Becker
0:14:26
who believes in endless customers is that the way people buy has changed and That the future of marketing is education 100% people want information to make a decision and if you are the one who offers that information You build a relationship with a customer and if There are plenty of marketing tips and techniques out there

John Becker
0:14:51
that are about gimmicks and hacks and kind of trickery. And Endless Customers is the absolute other end of the spectrum. It's about sincerity, it's about honesty, it's about candor, it's about transparency. And if a business owner can see that

John Becker
0:15:06
and see the power of that, then a content manager feels like a natural next step. Because we want to share who we are as a company. We want content that sounds like us, that shows our people, that helps people get to know who we are as a brand.

Alex Winter
0:15:23
Absolutely. And we all know brands and have brands that we trust because they do exactly that. And we also know the brands that are kind of gimmicky and do the flash in the pan to try to get you to buy stuff and it's not nearly as good of an experience because you're basically getting tricked into buying things that you necessarily don't need. So I do totally agree that building trust is huge and I think a lot of business owners these days

Alex Winter
0:15:45
are trying to find ways in this digital age and with AI and with everything going on to continue to lean heavier into that because I feel like with AI, there's a lot more disruption of, is it really that person talking

Alex Winter
0:15:57
or is that an AI generated version of that person? And so I feel like now more than ever, trust and being able to build that is critical.

John Becker
0:16:04
Right, so there's more skepticism than ever. There's more of that trust deficit or that gap between your business and your customer who customers are suspicious and, as I said, skeptical of whatever they see online. And they're also skeptical of sales pitches. They're also skeptical of any piece of content that says, look how great we are,

John Becker
0:16:29
look how great this product is, this service is, because they don't want, you know, they want sincerity. They wanna know what's gonna be great for them, not a business that's just, you know, blowing hot air. Right, right, very well said.

Alex Winter
0:16:44
So with that in mind, what kind of traits should someone be looking for in a content manager? So like if you're bought in, the mindset shift is happening, you're starting to track in the right direction and now it's time to hire a content manager,

Alex Winter
0:16:57
what are the skill sets, what are the pre-reqs that you're looking for to make sure that they're gonna be a good fit?

John Becker
0:17:02
Yeah, so we often tell businesses that they should look for a journalism grad or an English grad, someone who has experience writing and can produce content relatively quickly. Obviously AI can aid in a lot of this,

John Becker
0:17:17
and we can talk about that eventually. But all the hires, or all the characteristics you would want in any hire, you want someone who is inquisitive, who is motivated, who is coachable, and wants, sort of wants the job, wants to grow into it.

John Becker
0:17:34
I think those attributes are better than deep experience, or someone who's been a content, has years of experience or been a content manager before. If they haven't, that's okay. If they can show that they can be a kind of journalist for your business and they have that skillset,

John Becker
0:17:51
everything else they can learn along the way, especially if they bring that coachability mindset, that ability to, they're gonna grow into the role. And so the person you hire at day one almost doesn't even resemble who that person is going to be at day 365 and beyond because they're going to have grown so much as they learn your industry, learn your business.

John Becker
0:18:08
Totally. As they become embedded in your business, they become part of that brand voice and they

Alex Winter
0:18:12
really get to live and breathe and eat it every day, which is, that's a game changer. But for some businesses too, and this is what you specialize in, right, is coaching and training, there's an accountability piece. And a CEO might be able to hire a content manager and have them work and learn the business and start to get to a decent place,

Alex Winter
0:18:33
but to really get that rhythm and that consistency that we push for here so that you really get the results we're talking about, what does that look like and why can coaching sometimes really aid in the progression of just speeding things up and turning the dial up a little faster

Alex Winter
0:18:47
from an effectiveness standpoint?

John Becker
0:18:49
Yeah, you use the word accountability and I think that's really important. It's one of the most impactful things that a coach brings to a situation, because if you have a content manager, it's easy for that person to be kind of sequestered away

John Becker
0:19:02
into part of a business, and they set a meeting with a salesperson, the salesperson breaks it, or they want to run a brainstorm and people don't show up. So there are two things that I think you need. One is you need that top to bottom buy-in

John Becker
0:19:16
You need the CEO the leadership team to be able to say look this is important And this person is heading up as content managers heading up this initiative And if they make a meeting you're expected to be there if they publish an article you should read it if they Post on social media like follow them follow our business because that's the kind of rising tide that lifts all boats. The other thing that I think we need, or you don't need, but I think it's extremely valuable is having that coach, that outside perspective that allows you to supercharge that learning.

John Becker
0:19:50
And we all know from any time in our personal lives that often when you learn something new, there's a lot of trial and error. There's a lot of mistakes, and that's very valuable. That's probably the best way to learn something, really.

Alex Winter
0:20:03
It's true. No, mistakes are part of the process.

John Becker
0:20:05
100%.

Alex Winter
0:20:06
It really is.

John Becker
0:20:06
But if someone's paying you, they would like those mistakes to be fewer in number. And that's what a coach does. That's what a trainer does. It allows you to grow what might take you three years to do that in six months, because they know those potential or all too common mistakes and can help you avoid them and help you every step that you would take is tripled based on having someone there to help you move forward. Just like in anything else, if you were learning to play the guitar, you can learn on your

John Becker
0:20:37
own and you'll get so far so fast or you can learn with a teacher and you're going to get way faster because you're not going to make those same mistakes.

Alex Winter
0:20:45
Exactly. Yeah, it's really important. And from an accountability standpoint, I need that. I think a lot of us that it's always it's always good to have that Accountability partner to keep you keep you honest, especially when we're talking about two to three articles a week And if you're the content manager that's managing articles and blogs plus the website plus social media

Alex Winter
0:21:00
There's a lot of moving parts so to keep track of that It's totally manageable, but you need to be set up for success and figuring that out on your own can be challenging sometimes

John Becker
0:21:10
Yeah, absolutely and what what a trainer or a coach brings to the situation is, look, I've worked with a previous client and they use this system for project management. As you said, there's a lot of stuff you're working on at a given time. If you're not organized, things are going to fall through the cracks. And so that coach or the trainer can help you say, try this, try that. There's this tool, there's this process.

Alex Winter
0:21:34
Next time you do this, imagine doing it this way because they have the experience that you don't so this is I've been waiting this whole conversation to ask you This question John because I know you interface with a lot of clients you help a lot of companies onboard content managers and do exactly what we're talking about and keeping them accountable and coaching them and So my question here, right? Do you have a story from the streets something you can share with us? Where a business a CEO was trying to hire on a content manager and didn't know where to start. Or you had to bridge this gap, shift the mindset,

Alex Winter
0:22:04
and then actually onboard somebody, and maybe what that's looking like these days.

John Becker
0:22:09
So first thing that I'll say, and I'll talk about both content manager and videographer, is that a lot of CEOs come into this role, or come into hiring this role and think, I'm never gonna find this person. This is gonna take forever.

John Becker
0:22:20
This is gonna be, it's gonna take me weeks to even get a job posting out there, then more weeks through interview, onboarding. We're talking about someone who's not going to be up and running for months. And that couldn't be further from the truth.

Alex Winter
0:22:33
Wow, that's great.

John Becker
0:22:34
First of all, there are tons of good candidates out there. I'll share a small example of a local company who was hiring a videographer, which is a unique set of skills, and they thought, we want someone in the office, how are we going to find anyone for this role?

John Becker
0:22:48
Like, do people even want this role? They posted a job on a Monday, by that Thursday they had over 350 applicants, by that Friday they had 475 applicants.

Alex Winter
0:23:02
So in five days they had almost 500 applicants?

Alex Winter
0:23:05
Local.

Alex Winter
0:23:06
Wow.

John Becker
0:23:07
Crazy, right?

Alex Winter
0:23:08
Wow.

John Becker
0:23:09
Same thing true with content manager, they think it's gonna take a really long time and they're not gonna, or they'll struggle to find someone qualified. I disagree, and I've seen a lot of evidence to the contrary. We have you can find them on our website, we'll

John Becker
0:23:21
put them in the show notes, job description templates that you can use onboarding guides that you can use, you can find this person. And I'm not saying you should rush into this because of course you do your due diligence you you hire smart, sure, but it's not going to take as long as you think. And you can get a job posting up in a matter of days.

John Becker
0:23:41
You can get applicants within also a matter of days, go through a couple steps in the interview process, have them create some content from scratch so you know that they can produce at a good clip.

Alex Winter
0:23:54
Give them like a test, some type of a test or something.

John Becker
0:23:56
Have them do an interview, have them make a video depending on what role you're talking about. So that it can all happen within a couple weeks. And then once that person's on board, what we say at Impact is the best way to learn the job is to do it. And so we have our videographers producing videos within the first few days, sometimes even on the first day. Get your camera set up, shoot a bio video, just get your people comfortable being on camera. Same thing with a content manager. Schedule an interview, write a piece of content, get it out there within the first week, really, so that you're immediately up and running. But

John Becker
0:24:35
that's the best way to learn about the brand, to learn about the people, the culture, the industry, just start doing it. So a process that might seem daunting because you think it's going to take months. Today is like the beginning of July, you could get someone on board working by the end of July. It's completely feasible and I've seen it happen a bunch of times.

Alex Winter
0:24:56
Wow. I love what you said too about the best way to do it is to just do it. That's so true because I remember when we were starting this podcast off and you were writing a lot of our content and overseeing all the content for it and we hadn't really done a podcast like this before. At the beginning, it wasn't as good as it is now. And in six months from now, it's not gonna be as good as it is. But you know what I mean?

Alex Winter
0:25:16
Like, that's just part of the progression of anything. Like, the more practiced you are, the more you do something, the better you get at it, the more comfortable you get with it.

John Becker
0:25:22
Absolutely. And those first articles, those first episodes, those first videos are not gonna be your best. We know that. That's how it is for anybody, for anything. But if you keep waiting to get to the higher level by just sort of, you know, practicing and planning.

John Becker
0:25:40
It's not as effective as actually doing it and filming and writing and getting that content out there. It's, you said before about accountability and I think you were asked to publish this podcast and the fact that you did it, meant you had like a deadline

John Becker
0:25:57
and it meant you had a deadline the next week and the next week and the next week, each one gets better. Same thing is true for really any work, but certainly for content, because ultimately, the world will give you feedback

John Becker
0:26:10
on your content. If it's a social post, if it's a video, if it's an article, you'll get feedback that can help you get better, but if you just stay in your own head and think, well, I don't know if this is good enough, I don't know if this is funny enough, or clever enough,

John Becker
0:26:24
or deep enough, or like whatever it is, you'll never move forward. Like put stuff out there, get feedback from the world, get the metrics that you track to show whether something's been effective or not, learn from that, get better.

Alex Winter
0:26:38
I absolutely love that. And I love that because your audience is the most important part. And I think the mistake that a lot of us make, I've done it, we've all done it, is it's all about me and it's all about our story and our people and that stuff is important,

Alex Winter
0:26:50
but ultimately that's not who you're speaking to. You're speaking to your specific audience, your potential clients. You need to listen to what they want. You need to listen and really understand what their needs, desires are so you can meet them where they are. That's what it's all about and that's how you learn. So I think that's really, really great advice. So everyone out there listening, good advice here. Any closing thoughts before we wrap up here today, John, on content managers and just what we've been talking about in general.

John Becker
0:27:15
Something you just said, Alex, really struck me, which is think of your audience and just think about the way that you buy, whatever it is. Think about what makes you feel comfortable, what makes you trust one business over another business. I know that content is a very broad umbrella term, but chances are you engage with content from that business. It's website, it's articles, social posts, it's videos, whatever it is.

John Becker
0:27:48
You get to know a brand. And that's what ultimately is going to make you go in one direction versus another. Content manager allows you to personalize and control that brand better than if you work with an agency, I think in the age of AI and AI is really important to a content manager It's absolutely a supercharger. They should be using it in various ways Yeah, but ultimately a content manager is a personalizer of your brand. It allows you to go from that

John Becker
0:28:15
interchangeable derivative content that anyone could produce to produce something that's unique and special and Reflective of who you are as a business. That's what it gives you. That's the advantage that this person gives you. And all the other things that you said, Alex,

John Becker
0:28:32
the turnaround is so much faster, the quality is higher, the output is so much better. And if you're able to, to come back to what we were talking about at first, if you're able to really audit your whole budget and you realize how much you are spending

John Becker
0:28:48
on marketing right now, and maybe for questionable returns, this is the better bargain. We talk to businesses all the time who say, well, I'm spending 1,200 a month on my SEO agency. I don't totally know what they do for me, but I am.

John Becker
0:29:05
And I'm spending 1,500 a month on LinkedIn posts. They're not really all that interesting, and they feel kind of cookie cutter, but that's what we do. And all of these things that add up, if you could reduce and wipe some of those expenses off your books, put it into a content manager, suddenly you have more personal, more content

John Becker
0:29:27
that's more personal, that's more aligned with what your buyers want, more aligned with what the questions you're being asked in the sales process, it's such a better move.

Alex Winter
0:29:34
Yeah.

Alex Winter
0:29:35
Authenticity, that's what it's all about.

Alex Winter
0:29:36
Name of the game.

Alex Winter
0:29:37
Yeah. So, John, for people that have follow-up questions or want to pick your brain more about this subject, how can they get in touch with you if they want to follow up?

John Becker
0:29:43
They can find me on LinkedIn or through the Impact website via my email or through any contact form.

Alex Winter
0:29:50
Excellent.

Alex Winter
0:29:51
Thank you for being on the show.

John Becker
0:29:52
It's great having you. Yeah.

Alex Winter
0:29:54
Great conversation. Thanks, Alex. Anytime. All right. And for everyone out there listening and watching, this is Endless Customers.

John Becker
0:29:59
I'm Alex. I'm Alex. See you on the next, video!!




Transcribed with Cockatoo