"What Does My Score Mean?"
Hey, we’ve all got to start somewhere! The first step to improvement is realizing that you need to get better. So, what do you do with this information?
First, we recommend having a few other stakeholders at your company take the assessment as well. Then you can compare scores.
Second, determine a course of action. You won’t be able to fix everything right away, but you also can’t get overwhelmed and let that prevent you from moving forward. Break down your website needs into three buckets: Tech, content, and strategy. Then, start putting each challenge you face into a category. Your site doesn’t work properly on mobile? That’s a tech issue. Your CTAs aren’t converting? That’s strategy. Your blog isn’t driving qualified traffic? That’s content.
Now you can start making a plan.
If you need expert advice, talk to an advisor on the IMPACT team. We help businesses like yours get the websites they need. Your future self will thank you for getting started.
Hey, it could be worse! You’ve got plenty of room to grow, but you’re not starting at square zero. Your website is providing some benefit to your business, but there’s a ton of potential to improve it. So, what do you do with this information?
First, we recommend having a few other stakeholders at your company take the assessment as well. Then you can compare scores.
Second, determine a course of action. Break down your website needs into three buckets: Tech, content, and strategy. Then, start putting each challenge you face into a category. Your site doesn’t work properly on mobile? That’s a tech issue. Your CTAs aren’t working? That’s strategy. Your blog isn’t driving qualified traffic? That’s content.
Now you can start making a plan.
If you need expert advice, talk to an advisor on the IMPACT team. We help businesses like yours get the websites they need. Your future self will thank you for getting started.
Good job! While you still have plenty of room to grow, your website is already a useful asset for your business. The next step is taking it from good to great.
As a first step, we recommend having a few other stakeholders at your company take the assessment as well. Then you can compare scores and agree on a path forward.
To do so, you could use the Stop/Start/Keep method. First, make a list of what you need to fix about your website. Things like “We need to stop publishing self-serving blogs.” Then, make a list of what you can start doing to make your site better. It could be “We need to start using a self-selection tool to let buyers learn more about our services.” Lastly, pat yourself on the back for the things you’re currently doing well: “We should continue using video on every landing page we build. This is really helping conversions.”
When you’ve done that, reach out to an IMPACT advisor who can look over your site and offer some frank feedback. We’ve helped thousands of businesses like yours get more from their websites. The steps to success are not as daunting as you might think.
Nice work! It looks like your website is in great shape! You know that a business website really needs to resonate with buyers and prospects, and you’re committed to delivering a great experience.
But that’s not all. You know that websites are not a “set it and forget it” asset. They are never complete, and frequent testing, tweaking, and adjusting is essential to delivering the best results possible.
At IMPACT, we train sales teams and marketing teams to get more out of their websites. If you’re ready to really shift into overdrive, talk with one of our advisors to see what’s possible.
Take action. Improve your score.
Customized recommendations based on the results of your assessment.
1. Everyone in our company, from leadership to front-line employees, understands the job of our website is to be our best salesperson, and we’ve dedicated resources to maintaining it.
Why does this matter?
Your website exists for your customers. From the moment they land on your site, they should feel seen, understood, and valued. Your website must build trust with your visitors so they are comfortable buying from you.
What should you do next?
2. Our website is focused on educating buyers by answering their most important questions in a clear, concise manner.
Why does this matter?
Your buyers have questions. Is it easy for them to find the answers on your site? If you’re not candid with your visitors, they’re less likely to trust you — and less likely to move forward.
What should you do next?
3. We focus on creating a frictionless user interface and experience that enables the buyer to easily find the solution to their pain.
Why does this matter?
A confusing experience is a dissatisfying experience. If your site doesn’t provide your visitors with what they’re looking for, they'll go elsewhere.
What should you do next?
4. We’re actively monitoring and optimizing our website to get the maximum value from the content we’re creating.
Why does this matter?
Your website needs to provide the experience your buyers are looking for. That means allowing them to learn the way they want to learn: Blog articles, video content, podcasts, ebooks, buyer’s guides, case studies, and more. Use user data to determine which high-value content you should create next.
What should you do next?
5. Our team understands how to collect, analyze, and take action on the most important data sets we have available via our website and does it regularly.
Why does this matter?
Your decisions are only as good as your data. You should regularly run A/B tests with design, copy, and other elements to improve performance — while using heatmaps, keyword trackers, and other analytical tools.
What should you do next?
6. Buyers have a dedicated experience that enables them to self-qualify without needing to contact us so they can easily curate content to their needs.
Why does this matter?
To shorten your sales cycle, let buyers qualify themselves before they even enter it. A good website will help some prospects disqualify themselves before they even enter your sales process, saving their time and yours — allowing well-qualified buyers to move through more seamlessly.
What should you do next?